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Celebrating 20 Years - A Milestone
Genesis Burson-Marsteller moves out of its teens to embark on its 20th anniversary this year.
Click here to watch.
How To Execute Cross-Promotion: RA.One
With Ra.One, Bollywood attempted what Hollywood movies like Harry Potter and Shrek have done as a proven marketing ploy. Click here to read more
Asia's top companies double their social media presence compared to last year
New study finds most are still focused on pushing information rather than engaging in dialogue. Click here to read more
Prema Sagar in conversation with Kiruba, on her Public Relations Journey
Mr. Kiruba Shankar is the CEO of Business Blogging Pvt Ltd, a social media consultancy. He is one of the best known bloggers in India writing about achievers and in the technology space. Click here to watch.
ICCO Here We Go!
Prema recently attended the ICCO (International Communication Consultants Organisation) summit 2011 in Portugal. Here top industry leaders from big and small Public Relations firms from USA to Europe meet bi-annually to share research based ideas and global experiences. Prema presents a firsthand account of her experiences this year and some very interesting points in her recent blog post. Read on to learn more...
The 12 Truths of Modern PR. Click here to read more
Genesis Burson-Marsteller adds slew of new wins this quarter. Click here to read more
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The Power of Messaging - The Silent Indian National Anthem JANA GANA MANA By Hearing Impaired School Children"
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