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Evidence-Based Communications.
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How To Execute Cross-Promotion: RA.One

With Ra.One, Bollywood attempted what Hollywood movies like Harry Potter and Shrek have done as a proven marketing ploy.

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Asia's top companies double their social media presence compared to last year

New study finds most are still focused on pushing information rather than engaging in dialogue.

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“It doesn’t matter where you are, you are nowhere compared …
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At Genesis Burson Marsteller, all our programmes are research-driven for maximum impact. Our research cell regularly feeds sector knowledge to our teams to ensure their work is anchored in insights.

A new B-M digital crisis communications study shows that a majority of business decision-makers in Asia expect a crisis within a year.

Internet use in India - Digital/Social infographic

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The people at Genesis Burson-Marsteller regularly contribute knowledge and share their views in the media. You can view these articles here.

PR is a company’s 'conscience.' If one does not have the facts, say so – AJW by The Asahi Shimbun.

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WPP Group Plans To Acquire Majority Stake In 41?29! Media Internet – Quick Facts

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