Articles 

The people at Genesis Burson-Marsteller regularly contribute knowledge and share their views in the media. You can view these articles here.

  • Genesis Burson-Marsteller adds slew of new wins this quarter. Click here to read more...

  • Albert Pereira, CMO & President-Digital, Genesis Burson-Marsteller puts forth the case for 'digital' in The Economic Times. Click here to read more...

  • 'Today PR Is About Public Relationships' - Read Bob Pickard’s interview in businessworld.com

  • Cannes PR be far behind? An article by Prema Sagar. Click here to read more...

  • 'Cannes' you see the change? An article by Prema Sagar. Click here to read more...

  • Miles to go before we reap. Prema Sagar stargazes on how the reality of India's infrastructure dulls the promise of the India Shining campaign. Click here to read more...

  • Discovering The Depth Of Public Relations - An article by Prema Sagar.Click here to read more...

  • Managing Sentiment In Times Of Change - An article by Prema Sagar. Click here to read more...

  • How Can PR Handle The Emerging Challenges? An article by Prema Sagar. Click here to read more...

  • Corporate Social Responsibility - An article by Prema Sagar. Click here to read more...

  • The Importance of Search Engine Optimisation (SEO). Click here to read more...

  • Charlie Pownall speaks on the role of digital technology of communication. Click here to read more...

  • The Fun Is Yet To Begin - An article by Prema Sagar. Click here to read more...

  • Just As We Are Getting Used to Yesterday, Along Comes Today - An article by Prema Sagar. Click here to read more...

  • Is Asia An Emerging PR Market? An article by Prema Sagar. Click here to read more...

  • Investor Relations - Weaving Perception with Performance to Build Shareholder Value. An Article by Prema Sagar. Click here to read more...

  • From IT to BT - An article by Prema Sagar. Click here to read more...

  • Public Relations - Old Order Yielding Way to New. An article by Prema Sagar. Click here to read more...

  • Public Relations is not a Private Affair - An article by Prema Sagar. Click here to read more...

  • Not Just Tax Cuts, But a Bigger Role - An article by Prema Sagar. Click here to read more...