GBM School Of Learning

Learning is a core value at Genesis Burson-Marsteller. We believe in empowering our people with the right learning input, knowledge and best practices. Our learning programmes are customised and conducted under the aegis of GBM School of Learning.

We conduct learning interventions designed to develop talented and motivated teams through classroom study, mentoring, on-the-job learning and self-evaluations. Our programmes are considered the gold standard in the industry. We help address gaps and enhancements at different levels of an employee’s career lifecycle—entry level, manager level or at the leadership level. At each level, competencies are carefully selected and desired levels of proficiency clearly defined. This helps identify areas of strength and improvement, in an effort to increase overall efficiency.

leap 1

GBM Associate Learning Programme

A year-long paid internship, the Associate Learning Programme (ALP) is an example of how we focus on learning at the very foundation. It is a programme designed to train an individual in all facets of public relations within a working environment. It is the only formal and structured programme that nurtures young public relations talent at the workplace, in India today. Associates graduate from this programme as well-rounded professionals who are ready to deliver in a knowledge-based environment. We have been running this programme successfully for 12 years.

Our ALPs relive their most cherished moments spent during GBM’s flagship learning platform – Associate Learning Programme. The most robust training programme encapsulating job rotation and experiential learning tools to understand the nuances of PR and communications world. This is how GBM School of Learning sets its Gold standard.

GBM Learn Evolve Achieve Perform

The Learn Evolve Achieve Perform (LEAP) programme for young managers works with identified future leaders, focusing on their personal leadership and professional skills. A year-long programme for hand-picked participants, the course load includes classroom sessions on teamwork and leadership skills using tried and tested tools like Myers-Briggs Type Indicators (MBTI); work skills like effective media relations, writing skills, generating creative and innovative ideas and, most importantly, also teaches lifestyle skills like dining etiquette, wine tasting, fitness and dancing! Finally, we also encourage LEAP participants to pick their favourite NGO and do a community project. Participants come out of these sessions fully charged, bursting with ideas and positive energy, which they further infuse into their teams at work.