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| Expertise > Digital Communication/On-line Reputation Management |
In the business of marketing and communication, there is no turning away from the World Wide Web. Today, for every campaign, a digital strategy has to run in parallel with traditional channels if it is to significantly influence perceptions of a growing percentage of people who derive their news and views from the web.
Genesis Burson-Marsteller offers full service web solutions and digital marketing for your company on the Web. We deliver these services through our digital specialist Puretech Internet, winner of the 2006 Webby Award, the 2005 Web Marketing Association Web award and the Best of Asia Pacific and RAPA Awards.
Our comprehensive digital communication solutions include web consulting, site development & management, search optimization (SEO) & marketing (SEM), social media marketing services (web 2.0), amongst others.
Our range of services includes: |
| Web perception audit & assessment |
| What is your Google Quotient? Is your web-presence fulfilling your marketing communication goals? How do online stakeholders perceive your brand, products and services? Our web perception audit assesses your presence across search engines, corporate web sites, blogs and social media. The resulting insights enable you to create a compelling online strategy. We also provide services including Search Audits, Social Media Audits and Web Audits. |
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| Search Marketing |
| Search engines are crucial drivers of traffic to a web site. We can help you harness this medium in order to drive large volumes of targeted users to your online properties. We offer both organic and paid search programs and our services include extensive keyword research, content writing and optimization, link building, campaign management, web site search friendliness, copy writing and landing page optimization. |
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| Social Media Marketing |
| With social media fast emerging as one of the most important stakeholder engagement platforms on the Web, we can help you identify the most productive mix of platforms and leverage their full potential. Be it Facebook, Orkut, LinkedIn, YouTube, Flickr, Digg, Del.icio.us, StumbleUpon, Twitter or any other platform, we help you connect and converse with users, taking your message across to a larger targeted audience. |
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| Blogging |
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Corporate Blogs: In an age where Corporate blogging has become an essential tool in any company’s communication kit, our team can help you setup, write, design and promote your company blog.
Blogger outreach: Bloggers are among the most persuasive influencers online. Our blogger outreach program can help companies identify the most influential bloggers in their areas of business, and engage them effectively. |
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| Online Media Relations |
| Our Online Public Relations expertise helps companies put their stories where journalists can find them. With journalists increasingly scouring the web for article ideas and research, it becomes imperative for companies to explore the internet as well. Our online media relations services include press release writing, optimization and distribution across online wires, amongst others. |
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| Website design & development |
Your website is the online face of your company, and hence must reflect your brand identity. We can help you define your online presence by providing end-to-end solutions including web strategy, content, web design, development, web based applications and analytics.
Together, we help you cut through the competitive clutter online and reach your target audience in new and meaningful ways. |
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| Click Here if you are interested in our Digital Communication Services |
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Related Information |
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The Importance of Search Engine Optimisation - An article by Prashant Deorah
Click here to read more... |
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The Role of Digital Technology in Communication. An Interview with Charlie Pownall, Lead Digital Strategist, Asia Pacific
Click here to read more... |
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