Events 

Celebrating 20 Years - A Milestone

"It doesn’t matter where you are, you are nowhere compared to where you can go" ~Bob Proctor
Genesis Burson-Marsteller moves out of its teens to embark on its 20th anniversary this year. We celebrated the two decades of passionate work, and what an evening that was by celebrating great singers & performers. Live Concerts on DVD projected on a large screen – B B King, Ella Fitzgerald, Elvis Presley, Pink Floyd, Doors, Woodstock, Bob Dyland, Simon & Garfunkel, Eric Clapton…… A bunch of interesting personalities walked the red carpet on Friday, January 6th at the Aralias Club, DLF Golf Course, Gurgaon. The Theme: Black & Silver. The celebration included clients, friends, colleagues, well-wishers, and media. It was a pleasure to have clients and their spouses (or spices as the case may be) some of whom were: Rajika and Manu Anand, CEO, PepsiCo India, Viji and N.V.Tyagarajan (Tiger), CEO, Genpact; Devashish Sarkar, Country Manager, Thomson Reuters – Legal; Colonel Bedi & family, Chairman MD, Tulip Telecom; Vidhu and Som Mittal, President, NASSCOM; media well wishers Kanika Datta (GBM Alumni), Senior Editor, Business Standard; Brigit and G Krishnan, former CEO & Executive Director, TV Today; Sanchita and Pranjal Sharma, former Managing Editors, Bloomberg UTV News; Komal - the whirling Dervish and others who danced till they dropped. The energy displayed on the floor definitely set the pace for the next 20 !

Cheers to the first twenty ! Here’s to the future !!
Click here to see video

Genesis Burson-Marsteller has re-located both its Signature Tower and Vipul Square offices to a new common address in Gurgaon.
Click here to see photographs and video of our new office.

Prema Sagar, Principal and Founder of Genesis Burson-Marsteller, was the only Indian on the global jury of the first ever PR Lions at the Cannes International Advertising Festival 2009.
The introduction of the PR Lions as a new category of awards this year reflects a growing recognition of Public Relations and Public Affairs in the overall marketing and business strategy mix. Click here to see the photographs.

Launch of Concito PR: Exclusive affiliate of Burson-Marsteller in Bangladesh
On May 12, Concito PR Marketing Solutions, Burson-Marsteller affiliate in Bangladesh, launched Concito PR, a new brand to exclusively focus on the public relations market in the country.

Concito PR is part of the Burson-Marsteller South Asia Network (BMSAN) which also includes exclusive partners in Sri Lanka, Pakistan and Nepal. BMSAN is co-ordinated through Genesis Burson-Marsteller and offers a unique model of central planning with local insights and expertise in execution by respective markets. This makes a compelling and a competitive proposition to companies with presence across these markets or those looking to enter these markets to get one integrated and seamless network.

Genesis Burson-Marsteller, was invited to Dhaka for the launch event. A workshop for the marketing and communication professionals of leading companies on the subject of ‘Corporate Reputation: the only sustainable advantage’ was conducted.

This was followed by a media workshop with editors of leading publications and electronic news channels of Bangladesh by Ashok K. Bhattacharya, Managing Editor, Business Standard, India. The topic of the workshop was ‘how can public relations and media work together’.

The evening saw the grand launch of the new brand in the presence of leading luminaries from the corporate, business, media and social sectors. Click here to see the photographs.