GBM Thoughts Blog

Prema Sagar on Harold Burson@96: Harold has been and is our Idol

March 20, 2017

People variously describe him as the godfather of public relations, the grandmaster of PR, “the century’s most influential PR figure”, “an industry icon”, and so on. He is all that, of course. But for me, even if you forget about all the professional achievements, Harold is an inspiring man with boundless energy—a personal idol. Every […]


#LookBack2016: The Year Pollsters and Pundits Got It Wrong

December 23, 2016

Across the world, and in India, events took place this year that no one saw coming. In the case of global events, like Brexit and the Donald Trump win, the unexpectedness was in how the chips would fall. In the case of India, when the Indian Prime Minister Narendra Modi, on November 8 at 8 […]


Congratulatory messages as we enter our 25th year

November 8, 2016

“I congratulate Prema and everyone at Genesis Burson-Marsteller as the business enters its 25th year. The company has been a pioneer in the Indian public relations and communications industry ever since its inception a quarter of a century ago, and it’s a personal pleasure to work with Prema and her colleagues. Having expanded from traditional […]