GBM Thoughts Blog

The Line Up – September Edition

September 30, 2015

Each month, Genesis Burson-Marsteller curates The LineUP, a quick look at exciting global consumer trends and campaigns from across the world. The September issue of The LineUp features a beautiful reminder, creative tweet-art, a unique shopping experience, how to ‘run’ a movie and a stupid saga. Click here to read the latest edition of The LineUP.

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Fight Or Flight…

September 14, 2015

What Will Your Employees Choose When You’re In A Crisis? Engaging and energising your employees when you are dealing with a crisis is one of the most critical aspects of crisis management. Unfortunately it often takes a back seat when media, regulators, consumers and a host of other external stakeholders are baying for your blood. […]

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The Line Up – August Edition

August 21, 2015

Each month, Genesis Burson-Marsteller curates The LineUP, a quick look at exciting global consumer trends and campaigns from across the world. The August issue of The LineUp features a prankster, a pop up exhibition, lessons in togetherness by six-year-olds, radio ads that turn off your phone and a disguise that made someone’s day. Click here to […]

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Gabbys 2015: Celebrating the Spirit of Being More

August 7, 2015

Long hours of work, weeks of back-and-forth with clients and media, last-minute presentations, hectic rehearsals—it all boiled down to this one day, one evening, one moment of anticipation. That’s the magic, the spirit of Gabbys. Gabbys has come to be synonymous with celebration of the work that put in for our clients, a way of […]

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The LineUP – July Edition

July 24, 2015

Each month, Genesis Burson-Marsteller curates The LineUP, a quick look at exciting global consumer trends and campaigns from across the world. The July edition celebrates winning campaigns from Cannes Lions International Festival of Creativity. It features a flash photo poster, an inspiring campaign that encourages women to exercise, a Twitter Hijack, a quirky tourism campaign […]

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Gabbys 2015 celebrates passion for excellence

July 14, 2015

Innovative, integrated campaigns steal the show with effective storytelling GBM Gabby’s 2015 truly brings to life our global purpose of Being More. Teams across all locations competed to present to an illustrious jury comprising of industry stalwarts and senior leadership of Genesis Burson-Marsteller: Rachana Panda, Director Corporate Communication and Citizenship, GE South Asia, Kapil Sharma, Head […]

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The LineUp, Volume 46, June 2015 – A music festival of sung tweets, a ‘teary’ experiment, a clever billboard and more…

June 26, 2015

Each month, Genesis Burson-Marsteller curates The LineUP, a quick look at exciting global consumer trends and campaigns from across the world. The June edition of The LineUP features a music festival of sung tweets, a ‘teary’ experiment, a clever billboard that helps you parallel park, a warm cup of coffee that brings pedestrians together and […]

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The LineUP – May Edition

May 28, 2015

Each month, Genesis Burson-Marsteller curates The LineUP, a quick look at exciting global consumer trends and campaigns from across the world. The May edition of The LineUP features an experiment for bargain lovers, technology that you can taste, a ‘royal’ frenzy, a perfectly coordinated drive and fun with tongue twisters. Click here to read the […]

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RIDING A WAVE INTO A STORM

May 27, 2015

Ajit Sahi, Genesis Burson Marsteller Gurgaon It was a year ago today, May 26, that Indian Prime Minister Modi assumed office. A political lightweight less than a decade-and-a-half previously, Mr. Modi’s sensational victory also handed India’s then ruling Congress party its worst electoral defeat ever. Twelve months on, however, his magic is no more blinding. […]

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2015