GBM Thoughts Blog

When You Follow Your “Stream” of Consciousness

April 7, 2017

Piyal Banerjee, India Practice Chair – Consumer Technology and India Lead – Step Up, and Neha Agarwal, Head of Digital – GBM Marketing, share their experiences and learnings from WPP Stream Every year, WPP Stream India, a unique un-conference, brings together practitioners and experts from the field of marketing, advertising, communication and media. Cutting through […]


Prema Sagar on Harold Burson@96: Harold has been and is our Idol

March 20, 2017

People variously describe him as the godfather of public relations, the grandmaster of PR, “the century’s most influential PR figure”, “an industry icon”, and so on. He is all that, of course. But for me, even if you forget about all the professional achievements, Harold is an inspiring man with boundless energy—a personal idol. Every […]


#LookBack2016: The Year Pollsters and Pundits Got It Wrong

December 23, 2016

Across the world, and in India, events took place this year that no one saw coming. In the case of global events, like Brexit and the Donald Trump win, the unexpectedness was in how the chips would fall. In the case of India, when the Indian Prime Minister Narendra Modi, on November 8 at 8 […]