GBM Thoughts Blog

The LineUP – December Edition

December 24, 2014

This issue features a heartwarming initiative for the delivery boys, the age-old game of rock, paper, scissor, a Traindeer spreading the Christmas cheer, an ad campaign that commemorates 1914 Christmas Day when the guns fell silent and an airline that gets you back home for Christmas. Lastly, it also includes a special holiday message from […]


The LineUP – November Edition

November 14, 2014

This issue features a Halloween prank, a hacked website, men who couldn’t open pickle jars, a murder mystery prank and a smart campaign that ensured clean beaches. Click here to read the latest edition of The LineUP.


We’ve come far, but we have far to go

October 6, 2014

In the past few years, businesses as well as government—in India and around the world—have taken a beating in terms of public perception. Has the perception changed? Are corporations seen to be only focused on their own profits or are they perceived to play a larger role in nation-building? To answer these and more questions, […]


Being More with Gabbys 2014

September 16, 2014

Year after year, Gabbys is becoming bigger, better and much more creative and fun. Gabbys 2014, our annual awards night was no different… the awards ended on a high note with recognition of winning campaigns, excellence in teamwork and commitment to GBM. An annual affair, the Gabbys is the time to recognize and applaud all […]


Mriglekha – You are being missed!

June 2, 2014

The Genesis Burson- Marsteller team has designed a book of remembrance for our colleague Mriglekha Dayal. It has been three months of her demise but still the feeling does not sink in yet! Mriglekha, Senior Consulting Associate had joined in 2008 and was an integral part of the Corporate and Financial Practice. We all have […]


The Rise of Second Screen

May 19, 2014

By: Diksha Sethi In 2012, about 32 million people in the US tweeted about television programming: big events, like the Super Bowl gathered 24 million tweets and American Idol gathered 5.8 million tweets. Television shows (especially in the genre of reality and sports) have strategically generated massive chatter on social media platforms, particularly on Twitter. […]


When a few riffs turn into a cult

May 7, 2014

Kasauli Rhythm & Blues Festival: When the lilt of music doesn’t just soothe the ears and touch the soul but also saves lives Every year, for the past three years, the quaint hill-town of Kasauli comes alive with music. Come Easter weekend, some of the most popular Indian bands and artists, and people who want […]


Being More by Giving Back

April 28, 2014

We are saving children’s lives with just 100 rupees at a time “For the cost of a cup of coffee, GBM team members are contributing the gift of life to kids in need,” Prema Sagar, Principal and Founder, Genesis Burson-Marsteller sums up how easy it is to go beyond our daily lives and give back […]


Helping Brands Take the Social Media Plunge

April 16, 2014

By: Diksha Sethi Social Media Week, across the world, strums up issues and topics that are of most interest to the only other social entity after us humans – the brands. Getting brands on to the social media bandwagon takes some effort. At the Social Media Week, I chose to speak about this initiation process—to […]