GBM Thoughts Blog

#LookBack2016: The Year Pollsters and Pundits Got It Wrong

December 23, 2016

Across the world, and in India, events took place this year that no one saw coming. In the case of global events, like Brexit and the Donald Trump win, the unexpectedness was in how the chips would fall. In the case of India, when the Indian Prime Minister Narendra Modi, on November 8 at 8 […]


Congratulatory messages as we enter our 25th year

November 8, 2016

“I congratulate Prema and everyone at Genesis Burson-Marsteller as the business enters its 25th year. The company has been a pioneer in the Indian public relations and communications industry ever since its inception a quarter of a century ago, and it’s a personal pleasure to work with Prema and her colleagues. Having expanded from traditional […]


How to build star teams, not star individuals in large PR firms

November 2, 2016

Building a high performance team in a big agency that thrives under high pressure is one of the biggest challenges that I feel companies have to deal with as they make the transition from being a smaller, boutique to a large full service firm. As any team grows in size and adds different specialisations and […]


The W-Suite | Leadership is not about gender: Prema Sagar

September 9, 2016

It was the trio of India’s betiyaan – PV Sindhu, Sakshi Malik and Dipa Karmakar – who kept the country’s spirits high at the Rio Olympics. At the recent event to launch Reliance Jio, the spotlight was also on the next generation of business leaders – Akash and Isha Ambani, who looks after branding and […]


Celebrating Team Work at Gabbys 2016

July 29, 2016

The heavy showers couldn’t dampen the enthusiasm of GBMers who have been high on excitement for Gabbys 2016, Genesis Burson-Marsteller’s prestigious annual awards night and party. Gabbys brings out the best of the best in the GBMers. In line with our commitment to ‘Being More’ to our clients, it recognizes and applauds people who have […]


ITL #180 Sharpening up: crisis communication in the era of slogans vs. substance

July 27, 2016

Keeping it simple is often the key to achieving cut-through. But danger may lie in oversimplification. Brexit. Just one word capturing a complex issue, with both build-up and repercussions impacting the whole world. Affecting lives, businesses, economies. Involving feverish campaigning, heightened emotions, and sadly, even an assassination. And how was this issue decided? With a […]