GBM Thoughts Blog

How Prema Sagar Transformed The Indian PR Industry With Her Company Genesis

May 10, 2017

Prema Sagar is a pioneer in the Indian PR Industry. She set up one of India’s largest public relations firms, Genesis PR in 1992 when the public relations industry was still at a nascent stage. The company was acquired by global giant Burson-Marsteller in 2005. Prema is the Vice Chair for Burson-Marstellar Asia-Pacific and has […]

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What’s New At GBM: May 2017

May 1, 2017

Pushing boundaries with our work Dear Friends, In the quarter just gone by, we have truly tried to Be More on every front. In this landmark year for us, we haven’t just planned celebrations but also taken the concept of Pushing Boundaries to everything we do—for our clients, our people and the community. Every year, […]

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When You Follow Your “Stream” of Consciousness

April 7, 2017

Piyal Banerjee, India Practice Chair – Consumer Technology and India Lead – Step Up, and Neha Agarwal, Head of Digital – GBM Marketing, share their experiences and learnings from WPP Stream Every year, WPP Stream India, a unique un-conference, brings together practitioners and experts from the field of marketing, advertising, communication and media. Cutting through […]

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Prema Sagar on Harold Burson@96: Harold has been and is our Idol

March 20, 2017

People variously describe him as the godfather of public relations, the grandmaster of PR, “the century’s most influential PR figure”, “an industry icon”, and so on. He is all that, of course. But for me, even if you forget about all the professional achievements, Harold is an inspiring man with boundless energy—a personal idol. Every […]

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2017