GBM Thoughts Blog

Prema shares her round-up of 2017

December 21, 2017

What a momentous year this has been! Last year in November, we kicked off a year of celebrations building up to our Silver Anniversary. The theme of the celebrations was Pushing Boundaries, which is what our 25-year journey has been about. Little did we know that we wouldn’t just be celebrating Pushing Boundaries, but actually Pushing Boundaries in everything we would do this year.

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Genesis Burson-Marsteller at 25: A Journey, An Institution

November 27, 2017

It all started when two women, wanting to make a difference, crossed paths. A chance conversation, a brainwave in the hills and an idea well executed—this is the story of the birth of what is now called Genesis Burson-Marsteller. The two women were Priya Paul and I—the former at the helm of THE Park Hotels […]

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Redefining the art of communication: Genesis founder Prema Sagar’s perfect pitch

November 23, 2017

As Genesis Burson-Marsteller, one of India’s first communications agencies, turns 25, founder Prema Sagar recounts handling companies’ portfolios when few knew what public relations meant. Prema Sagar looks back upon the moment over 25 years ago, sitting across from Priya Paul, the Chairperson of Apeejay Surrendra Park Hotels, at the Park Hotel at New Delhi’s […]

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We Have Always Remained A Start-Up At Heart: Prema Sagar, Genesis BM

November 17, 2017

Counted amongst the pioneers of the organised Public Relations sector in India, Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Founder, Genesis Burson-Marsteller has been witness to the immense transformation that public relations has undergone in India. From handling media relations to a complex role of managing brand identity in a world that is hyper-connected, […]

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GBM’s Prema Sagar on her 25 year PR journey

November 17, 2017

Over two decades ago, Prema Sagar sat at the Park Hotel at Connaught Place, on the brink of her journey in PR. From running a printing business, Sagar moved to PR and Park Hotels was one of the first three clients for Genesis PR. All serviced by just three people that made up the company. […]

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4 Essentials Of PR in Music | When Music Tells Its Story

November 17, 2017

“Impactful communication can be the difference between an artist becoming successful or disappearing into obscurity” Prema Sagar, Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis Burson-Marsteller Remember the days when scores used to line up outside the local Planet M store the moment a new Michael Jackson or a Metallica album was out? Or the […]

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How Prema Sagar Transformed The Indian PR Industry With Her Company Genesis

May 10, 2017

Prema Sagar is a pioneer in the Indian PR Industry. She set up one of India’s largest public relations firms, Genesis PR in 1992 when the public relations industry was still at a nascent stage. The company was acquired by global giant Burson-Marsteller in 2005. Prema is the Vice Chair for Burson-Marstellar Asia-Pacific and has […]

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What’s New At GBM: May 2017

May 1, 2017

Pushing boundaries with our work Dear Friends, In the quarter just gone by, we have truly tried to Be More on every front. In this landmark year for us, we haven’t just planned celebrations but also taken the concept of Pushing Boundaries to everything we do—for our clients, our people and the community. Every year, […]

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When You Follow Your “Stream” of Consciousness

April 7, 2017

Piyal Banerjee, India Practice Chair – Consumer Technology and India Lead – Step Up, and Neha Agarwal, Head of Digital – GBM Marketing, share their experiences and learnings from WPP Stream Every year, WPP Stream India, a unique un-conference, brings together practitioners and experts from the field of marketing, advertising, communication and media. Cutting through […]

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2017