GBM Thoughts Blog

Celebrating Team Work at Gabbys 2016

July 29, 2016

The heavy showers couldn’t dampen the enthusiasm of GBMers who have been high on excitement for Gabbys 2016, Genesis Burson-Marsteller’s prestigious annual awards night and party. Gabbys brings out the best of the best in the GBMers. In line with our commitment to ‘Being More’ to our clients, it recognizes and applauds people who have […]

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ITL #180 Sharpening up: crisis communication in the era of slogans vs. substance

July 27, 2016

Keeping it simple is often the key to achieving cut-through. But danger may lie in oversimplification. Brexit. Just one word capturing a complex issue, with both build-up and repercussions impacting the whole world. Affecting lives, businesses, economies. Involving feverish campaigning, heightened emotions, and sadly, even an assassination. And how was this issue decided? With a […]

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PRWeek Awards Asia 2016: Judge spotlight – Nikhil Dey

June 23, 2016

Exploring the business of winning awards at this year’s PRWeek Awards Asia, and what Nikhil Dey, president of PR and public affairs at Genesis Burson-Marsteller and 2016 awards judge, wants to see from nominees. It is a noisy world we live in. We communicate and receive communications every minute. Do we remember all of it? […]

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Genesis Burson-Marsteller Kicks Off the 17th Batch of Associate Learning Programme (ALP)

June 23, 2016

The 17th Batch of GBM School of Learning’s flagship Associate Learning Programme began this month on May 23. This year, 21 management trainees have been handpicked from over 30 colleges across India for the programme. Kavita Rao, Chief Talent Engagement Officer at Genesis Burson-Marsteller said, “A year-long paid internship, the Associate Learning Programme (ALP) is […]

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India: When brands keep it real

June 23, 2016

Storytelling, partnerships and socially responsible initiatives are just some of the ways brands are diversifying their engagement strategies to boost engagement with Indian consumers. In a rapidly changing world, what do brands have to do to stay relevant? They have to constantly reassess their marketing and communications strategy. In the past few years, the ways […]

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5 Social Media Lessons from World Leaders

May 13, 2016

For the last few years, Burson-Marsteller has been conducting studies under its Twiplomacy banner on how world leaders use Twitter. It is a testimony to the growing influence of social media that the scope of these studies has now gone beyond Twitter to include Facebook, YouTube, Instagram, Linkedin, Snapchat, Google+, Vine, and other niche social […]

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Takeaways from The Race for Digital Integration event

May 10, 2016

For a digital campaign to be successful today, the integration of public relations with digital is crucial. And with digital in the picture, PR has now moved beyond the traditional touchpoints to reach out to more stakeholders than it previously did. At PR Moment India’s The Race for Digital Integration event, industry leaders got together […]

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2016