GBM Thoughts Blog

The LineUP – January Edition

January 22, 2015

This issue features a try before you fly holiday experience, an app that makes a real difference, a campaign that inspires you to beat your past performance, raising awareness about a cause in an unique, yet similar manner and a campaign striving to make one less stranger in the new year. Click here to read […]


We Sit At The Table Where Decisions Are Made…

January 9, 2015

Only a couple of decades ago, Public Relations wasn’t even a term people recognized. From that to today’s perception that you can win elections with ‘good PR and image building’, it has been a remarkable journey. What has brought about this change? We, as an industry, have climbed up the value chain to deliver strategic […]


We Must Simplify To Succeed

January 9, 2015

As lives get more complex, as time becomesmore precious, as technology promises to make our lives easier, we seek and find solace in simplicity. Simple does not mean simplistic; it is also not the opposite of complex. To keep something simple takes incredibly complex processes and thinking. Look at the simple and powerful technology devices […]


Flashback 2014: It’s time to revisit your communications strategy

January 6, 2015

The communications landscape is evolving at the speed of thought. Every day, there are new approaches, new technologies, new challenges, even new consumers that brands need to reach out to. At one time, in fact, brand was just something product companies were concerned with. Today, brand could mean the entire corporate entity, the products, of […]


The LineUP – December Edition

December 24, 2014

This issue features a heartwarming initiative for the delivery boys, the age-old game of rock, paper, scissor, a Traindeer spreading the Christmas cheer, an ad campaign that commemorates 1914 Christmas Day when the guns fell silent and an airline that gets you back home for Christmas. Lastly, it also includes a special holiday message from […]


The LineUP – November Edition

November 14, 2014

This issue features a Halloween prank, a hacked website, men who couldn’t open pickle jars, a murder mystery prank and a smart campaign that ensured clean beaches. Click here to read the latest edition of The LineUP.


We’ve come far, but we have far to go

October 6, 2014

In the past few years, businesses as well as government—in India and around the world—have taken a beating in terms of public perception. Has the perception changed? Are corporations seen to be only focused on their own profits or are they perceived to play a larger role in nation-building? To answer these and more questions, […]


Being More with Gabbys 2014

September 16, 2014

Year after year, Gabbys is becoming bigger, better and much more creative and fun. Gabbys 2014, our annual awards night was no different… the awards ended on a high note with recognition of winning campaigns, excellence in teamwork and commitment to GBM. An annual affair, the Gabbys is the time to recognize and applaud all […]


Mriglekha – You are being missed!

June 2, 2014

The Genesis Burson- Marsteller team has designed a book of remembrance for our colleague Mriglekha Dayal. It has been three months of her demise but still the feeling does not sink in yet! Mriglekha, Senior Consulting Associate had joined in 2008 and was an integral part of the Corporate and Financial Practice. We all have […]


The Rise of Second Screen

May 19, 2014

By: Diksha Sethi In 2012, about 32 million people in the US tweeted about television programming: big events, like the Super Bowl gathered 24 million tweets and American Idol gathered 5.8 million tweets. Television shows (especially in the genre of reality and sports) have strategically generated massive chatter on social media platforms, particularly on Twitter. […]