GBM Thoughts Blog

India: When brands keep it real

June 23, 2016

Storytelling, partnerships and socially responsible initiatives are just some of the ways brands are diversifying their engagement strategies to boost engagement with Indian consumers. In a rapidly changing world, what do brands have to do to stay relevant? They have to constantly reassess their marketing and communications strategy. In the past few years, the ways […]


5 Social Media Lessons from World Leaders

May 13, 2016

For the last few years, Burson-Marsteller has been conducting studies under its Twiplomacy banner on how world leaders use Twitter. It is a testimony to the growing influence of social media that the scope of these studies has now gone beyond Twitter to include Facebook, YouTube, Instagram, Linkedin, Snapchat, Google+, Vine, and other niche social […]


Takeaways from The Race for Digital Integration event

May 10, 2016

For a digital campaign to be successful today, the integration of public relations with digital is crucial. And with digital in the picture, PR has now moved beyond the traditional touchpoints to reach out to more stakeholders than it previously did. At PR Moment India’s The Race for Digital Integration event, industry leaders got together […]


Imagery and Connecting with Modern India—The Story of a Royal Visit

May 2, 2016

Excerpts from this blog have been published by PRWeek Asia here. The week-long visit of Prince William and Kate Middleton to India and Bhutan hit the right PR notes, barring some exceptions A sparkling white edifice in the background—magnificent, majestic, ethereal. A young couple in the foreground—holding hands, whispering into each other’s ears, smiling. And […]


William & Kate’s visit to India: The PR view

April 24, 2016

Four Indian PR experts give their thoughts to PRWeek Asia on how the UK royals’ tour of India has been received, and whether there are public image benefits to draw. Sharif Rangnekar, chairman, Integral PR The royal couple have been reasonably well covered by the media but one can’t say that there has been any […]


Music for a cause

April 24, 2016

The universal love of music formed the basis of a truly engaging non-profit campaign Research shows that Indians are contributing more to charity—up from 14% of the adult population donating money in 2009 to 28% in 2013. A big segment of that is the high net-worth individuals (HNIs). The year 2014 also saw the CSR […]


PRWeek Awards Asia 2016

April 13, 2016

Exploring the business of winning awards at this year’s PRWeek Awards Asia, and what Nikhil Dey, president of PR and public affairs at Genesis Burson-Marsteller and 2016 awards judge, wants to see from nominees. It is a noisy world we live in. We communicate and receive communications every minute. Do we remember all of it? […]


Getting the basics right with GBM’s Associate Learning Programme (ALP)

April 4, 2016

  I was recently reviewing foundation programmes offered by PR agencies for young starters and came across Genesis Burson-Marsteller’s Associate Learning Programme or ALP, a year-long paid internship, that focuses on learning at the very foundation. The website description says that it is a programme designed to train an individual in all facets of public relations within a working environment. It […]


AgVoice| I am ashamed, to share this with you

March 24, 2016

If it doesn’t get shares, nobody cares, could have also been the headline to this piece. I’m troubled because I have to resort to this kind of a headline, to hopefully get readers to click on the link to this story, because that’s what is shaping our actions in the communications space today. PR is […]