GBM Thoughts Blog

A Page from Prema’s Diary

December 8, 2015

Dear Friends, It’s nearing the end of the year, and we’ve just turned 23! So I wanted to take this opportunity to share with you some highlights of the year gone by and thank you for being part of our journey—whether for a month, a year or several years. Everyone who has touched us has […]

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The Line Up – 50th Celebratory Edition

November 5, 2015

Each month, Genesis Burson-Marsteller curates The LineUP, a quick look at exciting consumer trends and campaigns from across the world. This 50th celebratory edition, being released on the occasion of Diwali, has a refreshed new look. This edition features a fun demonstration, a ‘tasty’ translation, a break machine, imagining the possibilities and an innovative way […]

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The Line Up – September Edition

September 30, 2015

Each month, Genesis Burson-Marsteller curates The LineUP, a quick look at exciting global consumer trends and campaigns from across the world. The September issue of The LineUp features a beautiful reminder, creative tweet-art, a unique shopping experience, how to ‘run’ a movie and a stupid saga. Click here to read the latest edition of The LineUP.

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Fight Or Flight…

September 14, 2015

What Will Your Employees Choose When You’re In A Crisis? Engaging and energising your employees when you are dealing with a crisis is one of the most critical aspects of crisis management. Unfortunately it often takes a back seat when media, regulators, consumers and a host of other external stakeholders are baying for your blood. […]

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The Line Up – August Edition

August 21, 2015

Each month, Genesis Burson-Marsteller curates The LineUP, a quick look at exciting global consumer trends and campaigns from across the world. The August issue of The LineUp features a prankster, a pop up exhibition, lessons in togetherness by six-year-olds, radio ads that turn off your phone and a disguise that made someone’s day. Click here to […]

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Gabbys 2015: Celebrating the Spirit of Being More

August 7, 2015

Long hours of work, weeks of back-and-forth with clients and media, last-minute presentations, hectic rehearsals—it all boiled down to this one day, one evening, one moment of anticipation. That’s the magic, the spirit of Gabbys. Gabbys has come to be synonymous with celebration of the work that put in for our clients, a way of […]

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The LineUP – July Edition

July 24, 2015

Each month, Genesis Burson-Marsteller curates The LineUP, a quick look at exciting global consumer trends and campaigns from across the world. The July edition celebrates winning campaigns from Cannes Lions International Festival of Creativity. It features a flash photo poster, an inspiring campaign that encourages women to exercise, a Twitter Hijack, a quirky tourism campaign […]

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2016