GBM Thoughts Blog

The LineUP – May Edition

May 28, 2015

Each month, Genesis Burson-Marsteller curates The LineUP, a quick look at exciting global consumer trends and campaigns from across the world. The May edition of The LineUP features an experiment for bargain lovers, technology that you can taste, a ‘royal’ frenzy, a perfectly coordinated drive and fun with tongue twisters. Click here to read the […]

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AgVoice | Setting the learning agenda for communications

May 22, 2015

The world of communication is spinning at a dizzying pace. For any company, the stakeholders are multiplying and so are the ways to engage with them. And yet, the more things change, the more they remain the same. The value of messaging, transparency and the tenets of reputation management remain the same. Understanding this delicate […]

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CSR: Turning Mandates into Opportunities

May 22, 2015

What’s Brewing: Rama Iyer – Founder Director WhiteKettle As the first country, where social welfare spending by corporates has been mandated, India’s certainly got some quick eyeballs and conversations globally, but also bouquets and brickbats back home. It has been a year since the Companies Act 2013 came into force, and it continues to be […]

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The LineUP – April Edition

April 24, 2015

Each month, Genesis Burson-Marsteller curates The LineUP, a quick look at exciting global consumer trends and campaigns from across the world. Attached is the April edition of The LineUP! This issue features not one but 24 reasons to make you smile, things you didn’t know about your local pharmacist, a brand that makes dreams come […]

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The LineUp – March Edition

March 23, 2015

Keeping with the patterns of youth behaviour uncovered by TR:OUTH 2015, Trends for Indian Youth study by Genesis Burson-Marsteller, this issue features some interesting campaigns that bring out these trends. Read on to see how a brand launched an app that can read your food cravings, an opportunity to immortalize yourself with a portrait, an […]

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How to keep your Gen Y PR talent

March 13, 2015

Creativity, spontaneity, disruptiveness and high energy — these are some of the terms used when describing millennials. On the one hand, these are exactly the attributes needed for innovation and creation, and on the other, this is an energy that doesn’t respond very well to structure. For any organisation that employs millennials, the perfect balance […]

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The LineUp – February Edition

February 26, 2015

It is that time of the year when the most coveted awards are given to the most deserving. The latest issue of The LineUP looks at campaigns that have won top creative awards. This issue features an unbranded launch, a simple yet effective manner of inculcating a habit, a cheeky campaign that urges you to […]

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Experiences from WPP’s #StreamIndia

February 16, 2015

WPP Stream, an acclaimed and anticipated un-conference, brings together digital practitioners, industry leaders, communicators, and more, to discuss the future of digital technologies and communication. Increasingly, India is becoming the next frontier for digital growth, and #StreamIndia is just the platform to explore the digital future. With GBM Digital Studio at the forefront of our […]

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2015