GBM Thoughts Blog

Getting the basics right with GBM’s Associate Learning Programme (ALP)

April 4, 2016

  I was recently reviewing foundation programmes offered by PR agencies for young starters and came across Genesis Burson-Marsteller’s Associate Learning Programme or ALP, a year-long paid internship, that focuses on learning at the very foundation. The website description says that it is a programme designed to train an individual in all facets of public relations within a working environment. It […]

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AgVoice| I am ashamed, to share this with you

March 24, 2016

If it doesn’t get shares, nobody cares, could have also been the headline to this piece. I’m troubled because I have to resort to this kind of a headline, to hopefully get readers to click on the link to this story, because that’s what is shaping our actions in the communications space today. PR is […]

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A Page from Prema’s Diary

December 8, 2015

Dear Friends, It’s nearing the end of the year, and we’ve just turned 23! So I wanted to take this opportunity to share with you some highlights of the year gone by and thank you for being part of our journey—whether for a month, a year or several years. Everyone who has touched us has […]

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The Line Up – 50th Celebratory Edition

November 5, 2015

Each month, Genesis Burson-Marsteller curates The LineUP, a quick look at exciting consumer trends and campaigns from across the world. This 50th celebratory edition, being released on the occasion of Diwali, has a refreshed new look. This edition features a fun demonstration, a ‘tasty’ translation, a break machine, imagining the possibilities and an innovative way […]

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The Line Up – September Edition

September 30, 2015

Each month, Genesis Burson-Marsteller curates The LineUP, a quick look at exciting global consumer trends and campaigns from across the world. The September issue of The LineUp features a beautiful reminder, creative tweet-art, a unique shopping experience, how to ‘run’ a movie and a stupid saga. Click here to read the latest edition of The LineUP.

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