GBM Thoughts Blog

The LineUp – March Edition

March 23, 2015

Keeping with the patterns of youth behaviour uncovered by TR:OUTH 2015, Trends for Indian Youth study by Genesis Burson-Marsteller, this issue features some interesting campaigns that bring out these trends. Read on to see how a brand launched an app that can read your food cravings, an opportunity to immortalize yourself with a portrait, an […]

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How to keep your Gen Y PR talent

March 13, 2015

Creativity, spontaneity, disruptiveness and high energy — these are some of the terms used when describing millennials. On the one hand, these are exactly the attributes needed for innovation and creation, and on the other, this is an energy that doesn’t respond very well to structure. For any organisation that employs millennials, the perfect balance […]

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The LineUp – February Edition

February 26, 2015

It is that time of the year when the most coveted awards are given to the most deserving. The latest issue of The LineUP looks at campaigns that have won top creative awards. This issue features an unbranded launch, a simple yet effective manner of inculcating a habit, a cheeky campaign that urges you to […]

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Experiences from WPP’s #StreamIndia

February 16, 2015

WPP Stream, an acclaimed and anticipated un-conference, brings together digital practitioners, industry leaders, communicators, and more, to discuss the future of digital technologies and communication. Increasingly, India is becoming the next frontier for digital growth, and #StreamIndia is just the platform to explore the digital future. With GBM Digital Studio at the forefront of our […]

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Here’s the TR:OUTH for 2015!

February 11, 2015

India is a young country, and the voice of the youth is, in a sense, a voice of India. Mapping the aspirations, thinking, preferences and behaviour of the youth is important for everyone interacting with them. That is the thought behind launching TR:OUTH: Trends for Indian Youth 2015. TR:OUTH 2015 has 10 key trends that […]

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The LineUP – January Edition

January 22, 2015

This issue features a try before you fly holiday experience, an app that makes a real difference, a campaign that inspires you to beat your past performance, raising awareness about a cause in an unique, yet similar manner and a campaign striving to make one less stranger in the new year. Click here to read […]

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We Sit At The Table Where Decisions Are Made…

January 9, 2015

Only a couple of decades ago, Public Relations wasn’t even a term people recognized. From that to today’s perception that you can win elections with ‘good PR and image building’, it has been a remarkable journey. What has brought about this change? We, as an industry, have climbed up the value chain to deliver strategic […]

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We Must Simplify To Succeed

January 9, 2015

As lives get more complex, as time becomesmore precious, as technology promises to make our lives easier, we seek and find solace in simplicity. Simple does not mean simplistic; it is also not the opposite of complex. To keep something simple takes incredibly complex processes and thinking. Look at the simple and powerful technology devices […]

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Flashback 2014: It’s time to revisit your communications strategy

January 6, 2015

The communications landscape is evolving at the speed of thought. Every day, there are new approaches, new technologies, new challenges, even new consumers that brands need to reach out to. At one time, in fact, brand was just something product companies were concerned with. Today, brand could mean the entire corporate entity, the products, of […]

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2015