GBM Thoughts Blog

We’ve come far, but we have far to go

October 6, 2014

In the past few years, businesses as well as government—in India and around the world—have taken a beating in terms of public perception. Has the perception changed? Are corporations seen to be only focused on their own profits or are they perceived to play a larger role in nation-building? To answer these and more questions, […]

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Being More with Gabbys 2014

September 16, 2014

Year after year, Gabbys is becoming bigger, better and much more creative and fun. Gabbys 2014, our annual awards night was no different… the awards ended on a high note with recognition of winning campaigns, excellence in teamwork and commitment to GBM. An annual affair, the Gabbys is the time to recognize and applaud all […]

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Mriglekha – You are being missed!

June 2, 2014

The Genesis Burson- Marsteller team has designed a book of remembrance for our colleague Mriglekha Dayal. It has been three months of her demise but still the feeling does not sink in yet! Mriglekha, Senior Consulting Associate had joined in 2008 and was an integral part of the Corporate and Financial Practice. We all have […]

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The Rise of Second Screen

May 19, 2014

By: Diksha Sethi In 2012, about 32 million people in the US tweeted about television programming: big events, like the Super Bowl gathered 24 million tweets and American Idol gathered 5.8 million tweets. Television shows (especially in the genre of reality and sports) have strategically generated massive chatter on social media platforms, particularly on Twitter. […]

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When a few riffs turn into a cult

May 7, 2014

Kasauli Rhythm & Blues Festival: When the lilt of music doesn’t just soothe the ears and touch the soul but also saves lives Every year, for the past three years, the quaint hill-town of Kasauli comes alive with music. Come Easter weekend, some of the most popular Indian bands and artists, and people who want […]

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Being More by Giving Back

April 28, 2014

We are saving children’s lives with just 100 rupees at a time “For the cost of a cup of coffee, GBM team members are contributing the gift of life to kids in need,” Prema Sagar, Principal and Founder, Genesis Burson-Marsteller sums up how easy it is to go beyond our daily lives and give back […]

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Helping Brands Take the Social Media Plunge

April 16, 2014

By: Diksha Sethi Social Media Week, across the world, strums up issues and topics that are of most interest to the only other social entity after us humans – the brands. Getting brands on to the social media bandwagon takes some effort. At the Social Media Week, I chose to speak about this initiation process—to […]

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Let Better Sense Prevail

May 3, 2013

India and China aim to raise their bilateral trade to $100 bn. If they want to take the relationship forward, they need to bury the ghosts of Mao Zedong and Zhou Enlai Few tents and some temporary structures in the wilderness of a cold desert shouldn’t usually bring two large neighbours to a brink of […]

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Dead Pigs, Flu, And The Price Of Growth

April 15, 2013

People in China are worried if there is a link between the dead pigs, ducks and fish and the flu given that most of the cases of the latest disease have been reported from Shanghai Thousands of bloated, dead pigs floating down a river don’t make for a good sight. Nor do dead ducks and […]

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The Chinese Dream

March 18, 2013

China is on the brink of becoming the world’s biggest economy and it will happen under Xi’s watch. China also faces the danger of a social and political implosion… In his first speech after being anointed as president of his country last week, Xi Jinping’s message was clear: China will grow the way China knows […]

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