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World Leaders on Periscope

May 5, 2016 6:42 am | Posted by

Executive Summary Indian Prime Minister Narendra Modi is amongst the Top 10 Most Followed World Leaders on Periscope Like other new and popular social media platforms, Periscope has captured the essence of “discovering the world through someone else’s eyes”. Although broadcasting live from a mobile device is not new, Periscope, an app owned by Twitter, […]


World Leaders on LinkedIn

April 28, 2016 1:24 am | Posted by

Executive Summary Indian Prime Minister Narendra Modi is the second most followed leader with 1.6 million followers on LinkedIn LinkedIn prides itself on being “the largest professional network,” a social media platform where companies post job offers and users create their digital CVs. Since few world leaders are actively looking for a job and their […]


How World Leaders use Snapchat

April 14, 2016 6:20 am | Posted by

Snapchat is the fastest growing social media platform and, according to the latest statistics, almost two thirds of its users are aged between 13 and 24 years old, making it the ultimate platform to reach young audiences. It therefore comes as no surprise that government leaders are starting to set up accounts on the platform […]


Prema Sagar Recognised in Impact’s List of 50 Most Influential Women 2016

March 31, 2016 10:45 pm | Posted by

An inspiration to all communication professionals, Prema Sagar, Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis Burson-Marsteller, has been recognized in the fifth edition of IMPACT’s Most Influential Women list, 2016. IMPACT honors the leadership and work of 50 female professionals in the media, advertising and marketing industries in India. Prema is ranked 25 on […]


Burson-Marsteller Introduces Burson-Marsteller Advantage Women

March 29, 2016 6:04 am | Posted by

New Offering to Help Clients Realize the Benefits of Closing the Gender Gap and Creating Leadership Opportunities for Women NEW YORK, March 29, 2016 – Burson-Marsteller, a leading global strategic communications and public relations firm, has announced a new offering focused on helping organizations take full advantage of the benefits associated with closing the gender […]


World Leaders on YouTube

March 22, 2016 3:29 am | Posted by

The White House and Barack Obama Dominate YouTube Rankings Indian Prime Minister Narendra Modi is the third most popular leader with 300,000 subscribers on YouTube World Leaders on YouTube: Burson-Marsteller Study Finds YouTube is the Video Tool of Choice for Governments NEW YORK, March 22, 2016 – Nearly 77 percent of governments worldwide have an […]


World Leaders on Instagram

February 17, 2016 4:00 am | Posted by

Barack Obama, Dmitry Medvedev & Narendra Modi Most Followed World Leaders on Instagram Indian Prime Minister is third most popular with 1.7 million followers     World Leaders on Instagram: Burson-Marsteller Study Finds Governments are Experimenting with Instagram to Engage with Citizens NEW YORK, February 17, 2016 – More than 70 percent of governments worldwide […]


Genesis Foundation’s ‘Music for a Cause’ communications campaign wins in the NGO category at 2016 Asia Pacific Excellence awards

February 1, 2016 12:49 am | Posted by

New Delhi, February 1, 2016 – Genesis BursonMarsteller is happy to announce that its integrated communications campaign for Genesis Foundation has won Top Honours at the 2016 Asia Pacific Excellence Awards. The campaign has been adjudged as a winner in the Non-Government Organisation category of the awards, which recognise outstanding achievement in the field of […]


Barack Obama and Narendra Modi most liked on Facebook

January 18, 2016 3:37 am | Posted by

World Leaders on Facebook: Burson-Marsteller study finds governments are turning to Facebook to engage with citizens New Delhi, 18 January 2016 – Almost 90% of all governments have an official Facebook presence, and 87 heads of state, 82 heads of government and 51 foreign ministers maintain personal pages on the platform, according to a new […]


Genesis Burson-Marsteller Announces Leadership Appointments For 2016

December 21, 2015 6:17 am | Posted by

Nikhil Dey’s role expands as President, Public Relations & Public Affairs  Atul Sharma promoted as Chief Operating Officer; Ajit Sahi is Director, Public Affairs; Sanjay Arora is now India Practice Chair, Corporate & Financial; Piyal Banerjee is now Managing Partner, Telecom & Technology (B2C) & Business Leader, Step Up; Shivaram Lakshminarayan is Managing Partner, Telecom […]