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Twitter Has Become the Channel of Choice for Quick Government Interaction and Six-Second Soundbites

April 28, 2015 2:25 am | Posted by

Annual Twitter Study Finds Governments BecomingSavvier in the use of theSocial Media Channel Geneva, 28 April 2015 – Over the past four years, Twitter has become the social media channel of choice for world leaders to reach large audiences with key messages and soundbites,according to Burson-Marsteller’s Twiplomacy study, an annual global survey of world leaders ...

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Genesis Burson-Marsteller all set for a buoyant Q2 with 17 new client wins & 52 new projects in first quarter of 2015

April 22, 2015 3:55 am | Posted by

April 22, 2015: Genesis Burson-Marsteller, a leading public relations & public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, has added 17 new businesses and 52 new projects across all its public relations practices as well as Centres of Expertise. This also includes new mandates under Step ...

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Genesis Burson-Marsteller and WhiteKettle Consulting announce strategic partnership

April 17, 2015 12:08 am | Posted by

Genesis Burson-Marsteller and WhiteKettle Consulting announce strategic partnership; enabling the industry to maximise social impact while ensuring sustainable growth New Delhi, April 16: Genesis Burson-Marsteller, a leading public relations and public affairs consultancy that delivers integrated communication services to some of the best global and Indian companies, has formed a strategic alliance with WhiteKettle Consulting, ...

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Prema Sagar Recognized on 50 Most Influential Women List

March 19, 2015 4:52 am | Posted by

Prema Sagar, Principal and Founder of Genesis Burson-Marsteller, has been recognized in a special issue of news magazine, IMPACT that honors the leadership and work of 50 female professionals in the media, advertising and marketing industries in India. Being the only public relations professional to make it to the “50 Most Influential Women” list, Prema ...

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Trending with the Indian Youth in 2015 Genesis Burson-Marsteller unveil TR:OUTH

February 11, 2015 3:03 am | Posted by

Youth is India’s firepower and they are making sure everyone stands up and takes notice. They exercise a powerful influence on our culture, are not afraid to take a stand, crave social interaction, continue to love selfies, are tech savvy, aspire for self-improvement. These are the patterns of youth behaviour uncovered by TR:OUTH 2015, Trends ...

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BURSON-MARSTELLER NAMES TERRI-HELEN GAYNOR ASIA-PACIFIC CEO

January 20, 2015 5:33 am | Posted by

NEW YORK, Jan. 14, 2015 – Burson-Marsteller, a leading global public relations and communications firm, today announced that Terri-Helen Gaynor has joined the company as President and Chief Executive Officer, Asia-Pacific, effective immediately. Gaynor succeeds Patrick Ford, who had been Chair of the Asia-Pacific region since October 2012. Ford will continue as Worldwide Vice Chair ...

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Genesis Burson-Marsteller Announces Senior Appointment Vijay Sankaran as Director, Digital Strategy

November 28, 2014 12:30 am | Posted by

Gurgaon, November 28, 2014 Genesis Burson-Marsteller announces the appointment of Vijay Sankaran as Director, Digital Strategy, heading the GBM Digital Studio, a Centre of Expertise that provides specialization to meet the needs of our clients. “Vijay’s appointment reflects Burson-Marsteller’s commitment to strengthen focus on building digital strategies that meets the needs of our clients. Vijay ...

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TEDxGateway 2014 partners with Genesis Burson-Marsteller, building momentum to the TED movement this year

October 28, 2014 4:57 am | Posted by

October 28, 2014: Genesis Burson-Marsteller (GBM), a leading public relations and public affairs consultancy that delivers integrated communication services to some of the best global and Indian companies, is the official communications partner of TEDxGateway, an independently organised TED Conference that will take place at the National Centre Performing Arts (NCPA) in Mumbai on November ...

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CNBC and Burson-Marsteller reveal results of first-ever CNBC/Burson-Marsteller Corporate Perception Indicator

September 22, 2014 6:11 am | Posted by

Global Survey Tests Attitudes from Main Street to the Executive Suite about Corporations and Business Leaders CNBC’s Becky Quick to Lead Global On-Air Survey Coverage & CNBC.com to Feature Special Report ENGLEWOOD CLIFFS, N.J. & NEW YORK, N.Y.—September 22, 2014— Today, CNBC, First in Business Worldwide, and Burson-Marsteller, a global strategic communications firm, unveiled the ...

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