Genesis Burson-Marsteller retained by Visa

September 19, 2012


New Delhi, September 18, 2012: Genesis Burson-Marsteller, South Asia’s leading integrated communications consultancy, today announced it has signed on Visa, global leader in technology payments solutions. Genesis Burson-Marsteller, as part of a one-year retainer, will support Visa in further communicating the benefits of electronic payments, and the company’s latest developments in safe and efficient payment innovations. Further, Genesis Burson-Marsteller will support Visa’s commitment to financial inclusion for all of India.

“Visa is moving at a fast pace in delivering access, safety and ease to financial transactions for businesses, governments as well as individual consumers around the globe,” stated Prema Sagar, Principal and Founder of Genesis Burson-Marsteller. “As Visa further develops what is already the most advanced payment processing network in the in the world, we are delighted to be working with them to highlight these advancements through strategic and targeted communications.”

Genesis Burson-Marsteller will lend counsel and tactical support to Visa’s ongoing communications efforts using targeted media outreach in the technology and consumer space, as well as conduct stakeholder education and engagement. The programme will be targeted at showcasing Visa’s leadership in the sector.

Visa is the latest among a long list of industry leaders by whom Genesis Burson-Marsteller has been retained to provide targeted communications strategy and programme implementation. Celebrating 20 years as India’s leading integrated communications consultancy, Genesis Burson-Marsteller serves its clients with strategic counsel and programme development across the spectrum of public relations, public affairs, digital marketing and corporate responsibility.

Note to Editors:
About Genesis Burson-Marsteller
Genesis Burson-Marsteller is South Asia’s leading integrated communications firm since 1992, specialising in public relations, public affairs and digital marketing services. The firm has seven offices and a domestic affiliate network that reaches over 100 cities across the country. Genesis Burson-Marsteller is known for its evidence-based strategy, strategic counseling, innovative execution and strong focus on measurement of results.

About VISA Inc.
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most advanced processing networks–VisaNet–that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com.

For further information, please contact

Ankita Sehgal
Genesis Burson-Marsteller, South Asia
ankita.sehgal@bm.com
Anuja Sharma
Corporate Relations, Visa
ansharma@visa.com

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