Genesis Burson-Marsteller Starts Third Quarter with New Business Wins

August 28, 2012

New Delhi, August 27, 2012 Genesis Burson-Marsteller, South Asia’s leader in integrated communications, specialising in public relations, public affairs and digital marketing services, announced today new business wins across key business sectors including e-commerce, manufacturing, customer loyalty and fashion retail, marking strong momentum as it enters the second half of 2012. Genesis Burson-Marsteller is pleased to be working with such respected brands and companies including Flipkart, Loyalty One, and GAS.

“GAS works with a philosophy of being simple and authentic. We were looking at working with an agency that shares similar values and represents GAS the best possible way. We are very happy to be partnering with Genesis Burson-Marsteller as our Public Relations agency and looking forward to a successful association ahead.” stated Amit Dhanjani, Head of Marketing and Communications for GAS.

Genesis Burson-Marsteller is celebrating its 20th year as a communications leader in India. “We are proud of the clients we have represented these last 20 years and in 2012 we continue work with great brands,” stated Prema Sagar, Founder and Principal. “As a firm that specialises in integrated communications, the range of businesses represented by these recent wins also demonstrates our ability to work with clients in all industries, helping them achieve their communications objectives.”

Flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access. Today, they are present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics, stationery, perfumes, toys. They’re present in 37 cities, with over 11.5 million book titles, 14 different categories, more than 3 million registered users and sale of 30000 items a day; they are one of the leading e-commerce players in the country.

GAS is a premium jeans wear brand with an international feel fueled by the idea of fashionable – yet functional and practical – clothes for intelligent, discerning and cosmopolitan people who look to clothing to express their own personality for every occasion. Today Grotto S.p.A. is a global, international company determined to continue to reinforce its presence abroad, with a particular focus on Europe and the Far East. 40% of yearly production is destined for export though exports are destined to grow worldwide thanks to a recently implemented expansion strategy. Quality, research and innovation are some of the keywords to describe GAS product.

Loyalty One is a global provider of customer insight and strategy, marketing and loyalty programs and customer experience management. Our roster of clients includes Fortune 1000 companies across the globe. Loyalty One’s industry-leading associates, practical experience and proven capabilities set the benchmark of thought leadership in the loyalty marketplace.

About Genesis Burson-Marsteller

Genesis Burson-Marsteller is South Asia’s leading integrated communications firm since 1992, specialising in public relations, public affairs and digital marketing services. The firm has seven offices and a domestic affiliate network that reaches over 100 cities across the country. Genesis Burson-Marsteller is known for its evidence-based strategy, strategic counselling, innovative execution and strong focus on measurement of results.

For further information, please contact:
Ankita Sehgal,
Ankita.sehgal@bm.com
+919873797931

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