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| About Us > History |
Genesis Burson-Marsteller has had a long and fascinating journey that mirrors the genesis of the Indian public relations industry.
The idea of forming a public relations company was seeded in 1989, when Priya Paul, of the Apeejay Surrendra Group that owns the Park Hotel, approached , our founder, Prema Sagar, with an offer to work on public relations projects to boost the popularity of the hotel. Prema accepted the offer and thus was born the idea of ‘Going Public at The Park’, a monthly event where people would come to interact with a high-profile person. Soon followed ‘Theatre at the Park’, ‘Cinema at the Park’ and ‘Christmas at the Park’, attracting lots of people and media coverage…and Prema’s journey in public relations.
Intrigued by the potential of public relations, Prema explored further and chanced upon a book on Public Relations by Frank Jefkins. For her, reading the book was an affirmation of all the facets of public relations that she was beginning to love. So impacted was she by the book that she wrote to the author and ended up attending the Frank Jefkins Institute of Public Relations in London to do a short course on PR, eventually also topping her class.
She returned to India with a single mission: to start her own public relations firm. And so, on November 1, 1992, a few days before her 39th birthday, Genesis Public Relations was formally launched.
Genesis Public Relations began as a three-member team servicing three clients, including the Park Hotels, with whom the relationship was to last a decade. From managing the Indo-British Partnership Initiative in Mumbai to launch of Daewoo’s Cielo car in India to informing people about the role of PR through articles in The Financial Express, each step taken by Prema in the first five years was setting a solid foundation for Genesis.
Less than five years after it started, Prema decided it was time for Genesis to spread its wings and expand operations, and for that it needed a stronger and more experienced leadership team. Enter Ashwani Singla, presently CEO of Genesis. Ashwani, brought a new focus to the firm. Systems were streamlined, technology was harnessed, and individual goals aligned to the business strategy, with growth based solely on meritocracy and learning – and Genesis Public Relations was on its way to become one of the most trusted agencies in the industry.
It's not surprising therefore, that when Burson Marsteller came hunting for a new partner in 2006, the firm that outshone all others was Genesis Public Relations, which went on to become Genesis Burson-Marsteller.
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Related Information |
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Life at Genesis Burson-Marsteller is delicate balance of excellence and values. Click here for a view of Life at Genesis B-M |
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The fun is yet to begin - Impact Click here to read more... |
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