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About Us > Industry Responsibility
As a leading member of the public relations fraternity, we recognize our responsibility to add value to and build a source of knowledge and inspiration for the profession.

Genesis Burson-Marsteller is a founding member of the Public Relations Consultants Association of India (PRCAI) - an umbrella body to represent the interests of public relations consultancies in India, and is affiliated to the International Communications Consultancy Organization (ICCO).
The aim of the PRCAI is to develop and grow the Standards, Ethics and Expertise within the Indian public relations industry, benchmarked with the best international practices.

For her pioneering work in this area, the ICCO inducted Prema Sagar, Principal and Founder in their "International Hall of Fame" in 2005, making her the first Asian to receive this distinguished honour.

Click here to find out more about the Public Relations Consultants Association of India (PRCAI).
 
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In a global affirmation of her trend-setting role in India's public relations industry, the International Communications Consultancy Organisation (ICCO), a leading organisation representing more than 850 consultancies worldwide, has inducted Prema into its International Hall of Fame. Click here to read more.

The Associate Learning Programme is the only formal and structured programme in India today, that nurtures young public relations talent at the workplace. It aims to significantly influence the way public relations is conducted in the future by sowing the seeds today Click here to read more

 
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