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PRWeek unveils the Best Places to Work

Burson-Marsteller, Lansons Communications, Man Bites Dog and Boehringer Ingelheim have been crowned the PR industry’s Best Places to Work, according to PRWeek’s annual awards scheme. Click here to read more

Organisations must understand the need for relevant skill sets

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MxM Monday: Has the role of PR diminished?

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How To Execute Cross-Promotion: RA.One

With Ra.One, Bollywood attempted what Hollywood movies like Harry Potter and Shrek have done as a proven marketing ploy. Click here to read more

Asia’s top companies double their social media presence compared to last year

New study finds most are still focused on pushing information rather than engaging in dialogue. Click here to read more

Prema Sagar in conversation with Kiruba, on her Public Relations Journey

Mr. Kiruba Shankar is the CEO of Business Blogging Pvt Ltd, a social media consultancy. He is one of the best known bloggers in India writing about achievers and in the technology space. Click here to watch

ICCO Here We Go!

Prema recently attended the ICCO (International Communication Consultants Organisation) summit 2011 in Portugal. Here top industry leaders from big and small Public Relations Firms from USA to Europe meet bi-annually to share research based ideas and global experiences. Prema presents a firsthand account of her experiences this year and some very interesting points in her recent blog post. Read on to learn more

The 12 Truths of Modern PR

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Genesis Burson-Marsteller adds slew of new wins this quarter

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