Kriti MakhijaChief Financial & Compliance Officer Kriti is responsible for managing and monitoring the financial health as well as governance of the company. She leads the business in ensuring statutory and legal compliance to the obligations of the firm while maintaining profitability. She also conceptualises, implements and manages strategic projects and growth drivers for the organisation, which includes mentoring and leading multiple cross-functional teams as a business enabler for their profitable growth. In addition to managing the annual financial and investment budgets, Kriti is responsible for establishing, implementing and monitoring of the firm’s financial systems and procedures to ensure the best accounting, auditing and reporting processes and systems. As part of the company’s leadership and management team, Kriti is also the business leader and mentor for the Centres of Expertise and Business Divisions, which include GBM Digital Studio, GBM Content and Design Bureau, Step Up and The Outstanding Speakers’ Bureau. With her in-depth understanding of business management, she guides and supervises the teams in their pursuit of growth. Kriti also manages the corporate social responsibility initiatives for the organisation, leading a team of employee volunteers to support the CSR implementation partner NGO in its communications and outreach. Before joining Genesis Burson-Marsteller, Kriti was Assistant Manager of Finance and Accounts at Max Ateev. She has also worked at PricewaterhouseCoopers, where she was responsible for various audit, taxation and compliance related matters. Kriti is also passionate about working for social causes. She volunteers with Genesis Foundation, Freesia School of Creativity & Vocational Training as well as AOL (a foundation) and is keenly involved in their activities. She throws herself with confidence into any challenge that comes her way, whether it’s at work, or indeed if it needs her to compere, walk the ramp, dance, or participate in any other way. She is an accomplished singer.