Nikhil DeyPresident, Public Relations & Public Affairs With over 20 years of experience in both, the agency and corporate sides of communications, Nikhil plays a key role overseeing the firm’s client growth strategy in addition to scaling up the recently launched Centres of Expertise. Nikhil joined Genesis Burson-Marsteller in 2004 as the head of the northern and eastern markets. Mentoring and growing his team since then, Nikhil has developed some of the best talent in the country. As President, Nikhil oversees a diverse staff of communications professionals across seven key markets. He works closely with client leaders to formulate targeted communications strategies, message development as well as providing crisis counsel and training. With a view to share his wealth of industry insights, Nikhil conducts a number of communication courses and guest lectures at a number of esteemed institutions from time to time. These include ISB Hyderabad, Symbiosis Pune, Delhi School of Communication, International Management Institute, Lady Sriram College, Institute for Technology and Management, KC College of Management, IIPM and Apeejay Institute of Management. Prior to joining Genesis BM, Nikhil was Vice President, Corporate Communication for Fiat India. His previous experience includes his time heading northern India operations for a prominent public relations firm. Nikhil has been named by PRWeek among the most influential PR professionals as part of the Global Power Book 2016. He has been associated with the Public Relations Consultants Association of India (PRCAI) in various capacities starting 2009 as the chairperson for the Northern region and then taking on a role as the Vice President in 2012. He is currently serving as a member of its Constitutional and Advisory Committee (CAC) since 2014. A post-graduate in Economics from Loyola College, Chennai, Nikhil is also an MBA from International Management Institute, Delhi. Off work, Nikhil looks forward to the best four hours of his week—when he plays tennis over the weekend, and the best four days of the year, when he goes on a boys-only fishing trip.