Piyal BanerjeeIndia Practice Chair – Consumer Technology, India Lead – Step Up Piyal has taken on the mission of making people fall in love with technology. In over 13 years of being a communicator, she has a body of experience in both consumer as well as corporate communication. As lines were blurring between technology and consumer products, Piyal rode the surf deftly in helping technology products and services ‘consumerise’ their offerings. Piyal’s experience spans a major part of the technology hotbed region of Asia, including India, China, Malaysia and Singapore. Besides leading the Consumer Technology practice, she also holds the mantle of India Lead, Step Up, a unique offering focused towards helping start-ups to take the next leap by narrating their story through creative communication campaigns. As a leader who has worked from the ground up across multiple verticals, Piyal understands both, strategy as well as execution imperatives. She leads her teams in counselling clients portfolio of both established as well as emerging businesses and delivering campaigns for crisis communications, corporate partnerships, media relations, consumer awareness and digital integration. Piyal holds a Masters’ Degree in English Literature and a Diploma in Public Relations from Delhi University. She enjoys travelling, reading and music.