At the helm 

Nikhil Dey is the President of Public Relations at Genesis Burson-Marsteller. He is responsible for driving business growth, increasing profitability, managing client relationships and crisis management. His mandate also includes helping conceptualise campaigns, ensuring a seamless work environment, training, mentoring and motivating

the team internally, all of this while constantly finding new ways to deliver better serviceto the clients. He also conducts crisis and media training workshops. At an organisation level, he identifies new areas of growth and helps chart a direction for the PR service. Trained in Balance Scorecard, he uses it actively to identify measures and targets.

A seasoned communications professional, Nikhil has over 15 years of work experience in agency and corporate communication positions. His career includes a stint at Fiat India Pvt Ltd as Vice President, Corporate Communication and at Clea PR as Head of Northern Region. He spent his early career in sales and marketing, before deciding to pursue his MBA in advertising and communication. Having seen the industry from both sides of the table, Nikhil has invaluable insights into the dynamics of the business.

An alumnus of International Management Institute, Delhi, Nikhil also holds Masters in Economics from Loyola College, Chennai. A firm believer that knowledge must be shared, he hits the academic circles pretty often with guest lectures at academic institutions like ISB Hyderabad, Lady Shriram College, Symbiosis Pune, Delhi School of Communication, IIPM and Apeejay Institute of Management. He has even conceptualised the curriculum and conducted communication courses at IMI and KC College of Management.

Nikhil loves his current profile for the multiplicity of the roles it entails and the agency life for the variety it provides. For him, there is nothing more satisfying than being able to inspire young talent and see them grow.

Nikhil is married to a communications professional. They have one son.