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| Expertise > Practice Areas |
To meet the highly specialised and specific needs of a variety of national and international clients, we have pioneered the process of aligning our Practices as specialist groups. Associates in each of the Practices have a thorough grip of your business environment as they comprise of engineers, financial analysts, bio-chemists, besides management graduates and professionals from various industries and fields such as hospitality, advertising, journalism — and, of course, public relations.
We have gathered a wealth of experience serving a diverse portfolio of clients and brands across these Practice Areas: |
| Corporate |
| Our corporate practice encompasses the entire gamut from manufacturing to service sectors. We offer unmatched experience and expertise in handling traditional segments of 'the old economy', with the dynamism of addressing the challenges and learning of 'the new economy'. |
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| Technology |
| How do you communicate the value of companies in an industry which most people fail to comprehend, but take for granted nevertheless!
While telecom and technology connect, inform and entertain people, it is important for us to de-jargonise and simplify the issues that affect and are affected by governance, pricing even technology itself.
Our experience in this area, coupled with our passion for embracing new technology as a way of life, makes us the perfect partner for you to communicate with. |
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| Marketing |
| What enables a brand to capture the collective imagination of the consumer? We at Genesis Burson-Marsteller juggle consumer attitudes, preferences, cultural context and market dynamics to give you a creative, strategically focused public relations plan. Our proprietary BrandPower™ is specially designed to put you ahead in the fiercely competitive environment. |
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| Healthcare |
| In India, the key factor to consider when dealing with healthcare and life sciences is your ability to manage the cauldron of emotions that get stirred when try and educate an audience living within a minefield of cultural, social and religious mores. |
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| Unlike others in the business, we've been involved with this uncharted segment since the very beginning. Which is why you can depend on us to handle stakeholders with great sensitivity while translating complex medical and scientific terminology into everyday language and benefits - simply and succinctly, without losing out on the nuances. |
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Related Information |
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Investor Relations - Weaving Perception with Performance to Build Shareholder Value. An Article by Prema Sagar.
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How Can PR Handle The Emerging Challenges? An article by Prema Sagar. Click here to read more... |
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From IT to BT - An article by Prema Sagar.
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