June 19, 2019

Press Release

Genesis BCW Appointed Agency of Record for Maruti Suzuki India Limited

New national mandate covers Corporate, CSR, Products and Services

GURUGRAM, June 18, 2019 – Genesis BCW, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, today announced its appointment as agency of record for Maruti Suzuki India Limited, the largest passenger vehicle manufacturer in India.

Genesis BCW will work with Maruti Suzuki to enhance its local brand image and create positive impact across corporate, products and services, as well as its Corporate Social Responsibility (CSR) portfolios.

“We are happy to welcome Genesis BCW as our new communications partner and look forward to a positive and successful partnership,” said Sanjeev Handa, Vice President and Head of Corporate Communications, Maruti Suzuki India Limited. “With the breadth and depth of their expertise in handling cross category corporates and brand image for clients, we are confident about their ability to deliver strategic communications that align with our business objectives.”

“Over three decades ago, Maruti Suzuki revolutionized the four-wheeler industry in India and it continues to build on its legacy today with the largest market share and a diverse portfolio of premium cars, providing customers with great value for their money,” added Prema Sagar, Chief Executive Officer and Founder, Genesis BCW. “We are delighted to have the opportunity to take that story forward. Our team is ready to push the boundaries of creativity, agility and imagination to deliver impact for Maruti Suzuki.”

About Genesis BCW

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Genesis BCW (Genesis Burson Cohn & Wolfe) has mirrored the journey of India’s public relations and public affairs landscape. For over 26 years we have been pushing the of communications, setting benchmarks with our imagination, creativity and agility to deliver impact for our clients, and help them in moving people: to act, to inspire, to change.

We are a leading public relations and public affairs firm that builds big, insight-driven ideas with our creative, media and technology capabilities for some of the best global and Indian companies. Our network across South Asia includes wholly-owned offices in six of India’s key metros, an exclusive outreach partnership in 24 cities and a strong affiliate footprint in over 200 cities across India and neighboring countries including Bangladesh, Nepal, Bhutan and Myanmar.

Contact

Nupur Chaturvedi, Genesis BCW, +91 9953325424, Nupur.Chaturvedi@genesis-bcw.com