October 4, 2019

Press Release

Genesis BCW Wins Big at the Fulcrum Awards 2019

Consultancy Takes Home Eight Awards Including Seven Campaign Wins and a Silver in a Special Category – Masters of Technique

Goa, October 1, 2019 – Continuing its winning streak this year, Genesis BCW won eight awards at the prestigious Fulcrum Awards 2019 held in Goa on Saturday. The firm took home seven campaign awards and a Silver award in special category called Masters of Technique, which was awarded to agencies earning the highest points in the Technique category of awards. With these wins, Genesis BCW, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, demonstrated its continued commitment towards pushing boundaries and moving people.

Genesis BCW’s awards in the Technique category:

  • Gold for Best Use of Content for #PaiseKiKadar for Jana Small Finance Bank.
  • Gold for Best Management of Crisis for PNB Back on Track for Punjab National Bank.
  • Gold for Best Use of Media Relation for PNB Back on Track for Punjab National Bank.
  • Bronze for Best Use of Creativity and Innovation for Emotional Nutrition for GSK Consumer Healthcare.
  • Bronze for Best Use of Integrated Communications for Marie Gold MyStartup for Britannia Industries Limited.

Genesis BCW’s awards in the Sector category:

  • Best Banking and Financial Services Sector Campaign for PNB Back on Track for Punjab National Bank.
  • Best Entertainment and Media Sector Campaign for RED FM on Fleek for RED FM.

Speaking on the win, Ajay Kanwal, MD & CEO, Jana Small Finance Bank, said, “We are extremely proud to receive this honour. Paise Ki Kadar (valuing hard-earned money) lies at the core of Jana Bank’s mission to ensure financial inclusion for all customers and communities. We’re very happy to see our business and marketing work being acknowledged on such a prestigious stage.

Rajat Uppal, National Marketing Head, RED FM, said, “It is an honour to be recognized at The Fulcrum Awards in the best media and entertainment sector. With the popularity of OTT platforms growing exponentially, the challenge lay in keeping radio relevant. To cater to the constantly evolving tastes and preferences of Millennials, RED FM positioned itself as a radio station that is easy to communicate with and approachable to all. Through our campaign ‘RED FM on Fleek’ we sought to make the radio station a platform that is in sync with Millennials by speaking their mind and their hearts. To do this, we used the 3Cs – Concerts, Causes and Conversations, backed successfully by both PR and digital. The campaign was an unprecedented success and this award is a testimony of our successful communication through strong media relations.

Vinay Subramanyam, Head Marketing, Britannia Industries Ltd., said “We are delighted to have won at The Fulcrum Awards. Britannia Marie Gold My Start Up initiative aims to fulfil Indian women’s aspirations of embarking on an entrepreneurial journey and gaining financial independence. We believe that homemakers are the drivers of growth for a country’s success. They have uninhibited energy, endless love and limitless patience. They exhibit an entrepreneurial aptitude in their everyday lives. And yes, they are yet hungry, seeking to do more and be more. This is the rationale for the Britannia Marie Gold My Start Up initiative. The first edition of the campaign launched last year received an overwhelming response. Over 1.4 million homemakers from across India shared their business ideas and 10 homemakers received a funding of 10 lacs each. We thank the eminent jury for recognizing and rewarding the Britannia Marie Gold My Start Up initiative.”

Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH India Subcontinent, said, “Horlicks, as a brand, has aimed at providing necessary nutrition to students to achieve more. Through this campaign, we wanted to highlight that emotional nutrition is as important as physical nutrition for students to overcome the fear of exams. For us, Fearless Kota was a medium to showcase that mother’s love is the best dose of emotional nutrition, that helps a child overcome stress and face exams fearlessly. We are delighted that the campaign was recognized at one of the most prestigious platforms. Getting recognition for our efforts is testimony of the great work done by the teams.”

Prema Sagar, Chief Executive Officer and Founder, Genesis BCW, “Congratulations to all our winning teams and clients. It has been a spectacular year of award wins and I congratulate our teams for their relentless pursuit of excellence. Their constant endeavor of creating innovative, award-winning campaigns and pushing boundaries with communications has resulted in achieving all-round excellence and our aim of moving people.”      

Managing Director, Genesis BCW, Deepshikha Dharmaraj, said, “Winning awards at platforms such as The Fulcrum Awards reinforces our focus on an integrated and idea-driven approach with real measurable impact that we adopt for our campaigns. It is immensely satisfying to see our work getting appreciated not only by our clients but various industry forums. These wins only make our partnerships with our clients stronger. I also want to congratulate our teams for putting their hard work and producing award-winning work.”       

The Fulcrum Awards provide a platform for applauding individuals and teams who worked relentlessly throughout the year on impactful public relations campaigns. It also honours men and women who are pivotal to a campaign and are the backbone of the professional community.

About Genesis BCW


Genesis BCW (Genesis Burson Cohn & Wolfe) has mirrored the journey of India’s public relations and public affairs landscape. For over 26 years we have been pushing the of communications, setting benchmarks with our imagination, creativity and agility to deliver impact for our clients, and help them in moving people: to act, to inspire, to change.

We are a leading public relations and public affairs firm that builds big, insight-driven ideas with our creative, media and technology capabilities for some of the best global and Indian companies. Our network across South Asia includes wholly-owned offices in six of India’s key metros, an exclusive outreach partnership in 24 cities and a strong affiliate footprint in over 200 cities across India and neighboring countries including Bangladesh, Nepal, Bhutan and Myanmar.


Nupur Chaturvedi, Genesis BCW, +91 9953325424, Nupur.Chaturvedi@genesis-bcw.com