June 19, 2019

Press Release

Genesis BCW Wins Eight Awards at PR Awards Asia 2019

The evening of wins included the coveted South Asia PR Campaign of the Year and the PR Head of the Year Award for Prema Sagar.

HONG KONG, June 12, 2019 – Genesis BCW won eight awards at the prestigious PR Awards Asia 2019 held in Hong Kong on June 11. Of these, seven awards were in the campaign categories, including the South Asia PR Campaign of the Year for its campaign for GSKCH Horlicks. In addition, Chief Executive Officer and Founder Prema Sagar was named the PR Agency Head of the Year. With these wins, Genesis BCW, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, demonstrated its commitment to pushing boundaries and moving people.

Genesis BCW’s award-winning campaigns include:

  • Gold for Horlicks Emotional Nutrition for GSK Consumer Healthcare in the South Asia PR Campaign of the Year category
  • Gold for Red FM on Fleek for Red FM in the Arts, Entertainment & Media category
  • Silver for Befikar Book Kar for MakeMyTrip in the Brand Development (Service) category
  • Silver for #DareToDisconnect for Sennheiser Electronics India in the Best Use of Digital category
  • Silver for Future-Proof Yourself for Education New Zealand in the Public Sector category
  • Bronze for PaiseKiKadar (The Value of Money) for Jana Small Finance Bank in the Best Use of Content category
  • Bronze for Marie Gold My Startup for Britannia Industries Limited in the Cause-Related – Diversity & Inclusion category

Speaking on the South Asia PR Campaign of the Year win, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian Subcontinent, said, “Horlicks as a brand has aimed at providing necessary nutrition to students to achieve more. Through this campaign, we wanted to highlight that emotional nutrition is as important as physical nutrition for students to overcome the fear of exams. For us, Fearless Kota (Emotional Nutrition) was a medium to showcase that a mother’s love is the best dose of emotional nutrition to help a child overcome stress and face exams fearlessly. We are delighted that the campaign was recognized at one of the most prestigious platforms in Asia. This recognition for our efforts is a testament to  the great work done by the team.”

Rajat Uppal, National Marketing Head, RED FM, said, “We at RED FM are truly honoured to win Gold twice in a row at the prestigious PR Week Asia Awards. With OTT and digital platforms growing their presence in the entertainment space, the challenge has always been to keep a conventional medium like radio relevant to Millennials. RED FM does that by constantly working on its content and campaigns keeping in mind their ever-changing preferences. Through an experiential campaign ‘RED FM on Fleek’, we used the 3Cs – Concerts, Causes and Conversations – to build an engaging campaign. ‘RED FM on Fleek’ was driven by on-air programming, predominantly backed by an effective PR and digital leg. We  are extremely happy to be receiving this award.”

Ali Harris Shere, VP – Marketing, Britannia Industries, said “We are delighted to have won the PR Asia Awards. Marie Gold My Start Up campaign aimed to fulfil Indian women’s aspirations of embarking on an entrepreneurial journey and finding financial independence. Through the years, we are beginning to see a shift in their mindsets – from being a homemaker to a maker of many things. We received an overwhelming response to the campaign with over 1.4 million homemakers from across India writing in with their business ideas. We are committed to continue and strengthen our journey with India’s aspiring homemakers. We thank the esteemed jury for recognizing and rewarding the Marie Gold My Start Up Initiative.”

Ajay Kanwal, MD & CEO, Jana Small Finance Bank, said, “We’re extremely proud to receive this honour. Paise Ki Kadar (valuing hard-earned money) lies at the core of Jana Bank’s mission to ensure Financial Inclusion for all customers and communities. We’re very happy to see our business and marketing work being acknowledged on such a prestigious stage.”

On accepting the PR Agency Head of the Year Award, Prema Sagar, Chief Executive Officer and Founder, Genesis BCW, said, “I would like to thank the jury and the PR Asia team for this honor, which truly belongs to the entire team at Genesis BCW. This year has been special to us as we took on a new identity with BCW, and to receive this award has made this journey even more special. The campaign awards that we have won tonight show the dedication, hard work and relentless pursuit of excellence that our teams have shown in delivering breakthrough campaigns across sectors. I have enjoyed every step of this journey with our partners and clients in creating higher levels of standards and professionalism in the industry.”

Managing Director, Genesis BCW, Deepshikha Dharmaraj, said, ‘It is so gratifying to see the efforts of our teams getting recognised. Our wins are the true reflection of our integrated approach of pushing boundaries with creativity, passion and hard work. Our biggest support has been the trust and partnership that we share with our clients. The insight-driven ideas we have co-created with our clients have helped them move people—to act, to inspire, to change. I would like to congratulate our clients as well as every team member of Genesis BCW for winning these prestigious awards.”

The PR Asia Awards are unique in their efforts to shine a spotlight on communicators and agencies and their work in the Asia-Pacific region as they define cutting-edge thinking and drive the public relations and communications industry forward.

About Genesis BCW

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Genesis BCW (Genesis Burson Cohn & Wolfe) has mirrored the journey of India’s public relations and public affairs landscape. For over 26 years we have been pushing the of communications, setting benchmarks with our imagination, creativity and agility to deliver impact for our clients, and help them in moving people: to act, to inspire, to change.

We are a leading public relations and public affairs firm that builds big, insight-driven ideas with our creative, media and technology capabilities for some of the best global and Indian companies. Our network across South Asia includes wholly-owned offices in six of India’s key metros, an exclusive outreach partnership in 24 cities and a strong affiliate footprint in over 200 cities across India and neighboring countries including Bangladesh, Nepal, Bhutan and Myanmar.

Contact

Nupur Chaturvedi, Genesis BCW, +91 9953325424, Nupur.Chaturvedi@genesis-bcw.com