December 16, 2016 Press ReleaseGenesis Burson-Marsteller bags 5 Awards, including 3 Golds at Exchange4Media IPRCCA Awards 2016 New Delhi, December 16, 2016 – Genesis Burson-Marsteller’s commitment to being more ideas-driven and focusing on business impact is showing results. Kick-starting its 25-year journey celebration with a slew of awards, the consultancy won three Gold Awards, one Silver Award and on Bronze Award at the 2016 India PR & Corporate Communications (IPRCCA) Awards organized by Exchange4Media last evening. Nikhil Dey, President, Public Relations & Public Affairs, Genesis Burson-Marsteller said, “The year 2016 has been a gratifying one for us and I am thankful to every member of the Genesis Burson-Marsteller family for their contribution. These awards are a testimony to the team’s stellar performance and as we turn towards 2017, we hope to continue to push boundaries and Being More—for our clients, people, industry and the community at large.” Genesis Burson-Marsteller’s award-winning campaigns include: – Gold in Integrated Campaign category for The Story Of A Roaring Revival/ Make in India Week with Department of Industrial Policy & Promotion, Government of India Make in India Week was an integrated campaign of unprecedented scale – a grand confluence of industry leaders, policy makers, diplomats and academia, which included public relations, advertising, digital, social and outdoor media and crisis communication. It was conceptualized as an initiative to revive confidence in India’s manufacturing capabilities among potential partners abroad, the business community and citizens. – Gold in Public Sector category for The Story Of A Roaring Revival/ Make in India Week with Department of Industrial Policy & Promotion, Government of India – Gold in Technology category for Yu Play God with Yu Televentures (Micromax) YuPlayGod is an integrated communications campaign that involved traditional media, social media and platform based engagement. The entire communication was centered on the campaign idea of customization where users were the creators of the devises and that the smartphone YU was an extension of their personalities. – Silver in Most Innovative Use of Social Media category for 6E Appsters with Indigo Airlines 6E Appsters is an online only crowdsourced campaign that tapped into customer passion to help develop the next IndiGo App with an aim to receive over 500 users to engage with the 6E Appsters campaign on Twitter and Facebook, secure a minimum of 500+ app idea entries for the campaign along with 1000 unique visitors to the 6E Appsters Microsite. – Bronze in Public Sector category for Mission Indradhanush – One Shot Against Seven Deadly Diseases with Public Health Foundation of India Mission Indradhanush is a multi-pronged public awareness programme launched by The Government of India, which aims to immunize every child in the country by 2020. About Genesis Burson-Marsteller: Genesis Burson-Marsteller is a leading public relations and public affairs consultancy that delivers integrated communication services to some of the best global and Indian companies. Our focus is on creating real measurable impact on our client’s business through evidence based, ideas driven and result oriented campaigns. We have created a network across South Asia which includes wholly owned offices in seven of India’s key metros and a strong affiliate footprint in over 200 cities across India and in neighbouring countries like Bangladesh, Bhutan, Nepal and Sri Lanka.