September 25, 2017

Press Release

Genesis Burson-Marsteller bags India Consultancy of the Year at SABRE Asia-Pacific Awards

The evening of wins included Individual Achievement for Prema Sagar and 3 Gold Awards

The consultancy also won a Gold and two Silver Awards at the Fulcrum Awards 2017 later in the week

Hong Kong, September 18, 2017: Genesis Burson-Marsteller, a leading public relations and public affairs consultancy that has been pushing boundaries for 25 years and delivering integrated communications services to some of the best global and Indian companies, took home a slew of awards at the SABRE Asia-Pacific Awards 2017, including the coveted India Consultancy of the Year, making its milestone year even more special.

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It was a proud moment when in the firm’s 25th year of pushing boundaries, Vice Chair, Asia Pacific for Burson-Marsteller and Founder/Principal, Genesis Burson-Marsteller, Prema Sagar, was conferred the prestigious Outstanding Individual Achievement SABRE award for her contribution to the industry.

This was followed by the consultancy winning three Gold awards for its campaigns at the SABRE Asia-Pacific 2017 held in Hong Kong last evening. SABRE Awards recognize campaigns that demonstrate the highest levels of strategic planning, creativity and business results.

Genesis Burson-Marsteller’s GOLD Award-winning campaigns at SABRE Asia-Pacific include:

  • Back To Work campaign for Medela India: Indian Subcontinent category
  • Back To Work campaign for Medela India: Healthcare Providers category
  • Winning Back Trust campaign for Nestlé India: Food and Beverage category

Besides the winning entries, the following campaigns were the finalists in their categories:

  • Sennheiser Top 50 campaign for Sennheiser Electronics India: Influencer Marketing category
  • Keep India Smiling campaign for Colgate-Palmolive (India) Limited: Household Products category
  • #CrossTheLine campaign for Star Sports India Pvt Ltd: Entertainment category

On accepting the India Consultancy of the Year and Outstanding Individual Achievement Award, Prema Sagar, Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis Burson-Marsteller said, “Our 25th year of pushing boundaries has indeed been momentous for us. To be recognized in this year as the India Consultancy of the Year, along with a string of award-winning campaigns, just multiplies our joy. I am also thankful to The Holmes Report for bestowing the individual honour on me. It has been a gratifying journey, from the humble basement of a house to establishing Genesis Burson-Marsteller’s presence across the country, catering to the best global and Indian brands. I want to thank everybody who has contributed to this shared success—our partners, clients and most importantly my teams. I have enjoyed learning, exploring and working alongside some of the best minds in the industry to help take our industry to higher levels of professionalism and success.

Vishwanath Kannan, Marketing Manager, Medela India, said, “We are extremely happy to have won one of the most coveted awards in the industry. At Medela, we strongly believe that breastfeeding is the best feeding and has endless benefits for the mother and baby. The Back to Work campaign is at the core of our vision and mission of supporting mothers in their breastfeeding journey through our research and evidence-based products. We have been empowering mothers across the world to initiate and sustain breastfeeding while maintaining work-life balance. We would like to thank the esteemed jury for recognising our efforts and initiatives in helping mothers take the breastfeeding decision.

The Medela India campaign also won Genesis Burson-Marsteller a Gold Award in the Best Use of Integrated Communications category at Fulcrum Awards 2017 held in Jaipur on September 16. Besides the Gold, the consultancy also won two Silver Awards at Fulcrum. While the #MakingMusicSocial campaign for Logitech India won in the Best New Product Launch category, #CrossTheLine with Star Sports India won in the Best Use of Creativity and Innovation category.

About Genesis Burson-Marsteller:

Genesis Burson-Marsteller has mirrored the journey of India’s public relations and public affairs landscape. We have now embarked on our 25th year of pushing the boundaries of communications and setting benchmarks with our imagination, creativity and agility to Be More—for our clients, teams, industry and community.


We are a leading public relations and public affairs firm that delivers integrated communications services to some of the best global and Indian companies. Our focus is on creating a real measurable impact on client businesses through evidence-based, ideas-driven and result oriented campaigns. Our network across South Asia includes wholly owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighboring countries including Sri Lanka, Bangladesh, Nepal, Bhutan and Myanmar.