September 14, 2017

Press Release

Genesis Burson-Marsteller bags ZEE Entertainment’s nationwide PR mandate

Will manage public relations for the content company, including its corporate brand, broadcast & non-broadcast businesses.

Mumbai, September 14, 2017: Genesis Burson-Marsteller, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, has bagged the public relations mandate for the global content company, ZEE Entertainment.

From a consumer outreach programme perspective, Genesis Burson-Marsteller will work to position ZEE as the entertainment destination and the powerhouse of creativity by following a strategic and customized communications approach across its various brands. While the Mumbai office of the consultancy will be spearheading the relationship, the expanse of work will spread across India, including key tier-I and tier-II markets. Handling the diverse bouquet of channels across movies and general entertainment in multiple languages like English, Hindi, Marathi, Bangla, the team from Genesis Burson-Marsteller will work closely with the team at ZEE Entertainment to ensure seamless integration and delivery to create business impact.

Speaking about the development, Sunil Buch, Head – Corporate Brand & Communications, ZEE said, “We are excited to have Genesis Burson-Marsteller as our communications partner. We look forward to their breadth and depth of expertise to manage our corporate reputation. We are confident in their ability to deliver strategic communications campaigns aligned with our business imperatives.”

Prathyusha Agarwal, Chief Marketing Officer, ZEE added, “At ZEE we are conscious of the exponential consumer connect and word-of-mouth that a strategic and focused PR programme can build. It’s our endeavour to create integrated communication across the corporate and channel brands and we needed a communications partner who has the apt expertise and scale. Genesis Burson-Marsteller was a perfect fit and we’re extremely excited to start this fresh journey with the team.”

Speaking on the new account, Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Principal/Founder, Genesis Burson-Marsteller, said “ZEE has been an integral part of India’s entertainment and broadcast landscape for over two decades and is a household name associated with high quality entertainment and information programming. We are delighted that they have chosen us to partner them in managing the strategic communications of their corporate brand and channels. With committed teams, our strength in evidence-based, ideas-driven and result-oriented communications and the expanse of our presence across India, I am certain that this partnership will help strengthen and enhance ZEE’s reputation in India.”

Genesis Burson-Marsteller’s mandate for public relations includes:

  • ZEE Corporate (Broadcast, Digital, Movies, Music & LIVE Business)
  • Brands (Channels)
  1. ZEE TV
  2. GEC – ZEE Anmol
  3. &TV
  4. &Privé
  5. &Pictures
  6. Zee Talkies + Zee Talkies
  7. Zee Marathi + + Zee Yuva
  8. Zee Cinema + Zee Cinema
  9. Movies- 5 channels: Zee Anmol Cinema, Zee Action, Zee Classic
  10. Zee Bangala Zee Bangla cinema
  11. Sarthak TV (Oriya)
  12. Zee Kannada
  13. Zee Cinemalu
  14. Zee Tamizh (Tamil)
  15. Zee Telugu
  16. Zee Café
  17. Zee Studio
  • Non-Broadcast Brands:
  2. ZEE Talent
  3. ZEE Theatre

About ZEEL:
Zee Entertainment Enterprises Ltd., is one of the leading global content company. With an extensive content library housing over 240,000+ hours of television content and rights to more than 4,200 movie titles from foremost studios and of iconic film stars, ZEE entertains over 1 billion viewers across 172+ countries.
ZEE has a strong presence across the media and entertainment value chain including Broadcasting, Films, Digital, Theatre, LIVE Events & Talent. ZEE also operates multiple digital offerings like Ditto TV, OZEE and

More information about ZEE and its businesses is available on
Official Social Media Platforms:
Twitter : ZEECorporate/
Facebook : ZEECorporate/
LinkedIn :

About Genesis Burson-Marsteller:

Genesis Burson-Marsteller has mirrored the journey of India’s public relations and public affairs landscape. We have now embarked on our 25th year of pushing the boundaries of communications and setting benchmarks with our imagination, creativity and agility to Be More—for our clients, teams, industry and community.


We are a leading public relations and public affairs firm that delivers integrated communications services to some of the best global and Indian companies. Our focus is on creating a real measurable impact on client businesses through evidence-based, ideas-driven and result oriented campaigns. Our network across South Asia includes wholly owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighboring countries including Sri Lanka, Bangladesh, Nepal, Bhutan and Myanmar.