December 21, 2018

Press Release

Genesis Burson-Marsteller Names Deepshikha Dharmaraj Managing Director

Senior Leadership Appointment Laying Foundation For Firm’s Future Growth Path

 GURUGRAM, December 12, 2018 – Genesis Burson-Marsteller, a leading public relations and public affairs consultancy, today named Deepshikha Dharmaraj Managing Director. She will work closely with Chief Executive Officer and Founder, Prema Sagar, to oversee the organization and implement its growth strategy for 2019.

Dharmaraj joined Genesis Burson-Marsteller 24 years ago and has held a number of different leadership roles during that time including Chief Talent Officer and most recently, Chief Business Growth Officer, where she oversaw the development of the agency’s client portfolio, talent and partnerships as well as innovation around new services to deliver on the firm’s promise of integrated communications for global and Indian brands.

“Deepshikha has been an integral part of our journey almost from the beginning,” said Prema Sagar, Chief Executive Officer and Founder, Genesis Burson-Marsteller, to whom Dharmaraj will report. “In all of her avatars, she has lived the Genesis ethos and it is her pursuit of excellence in making the firm a truly integrated communications business that has helped us grow stronger with each year. “That, in turn, has helped everyone at the firm push the boundaries of communications for our clients and enabled us do more for our people, industry and community. I wish her even more success in her new role.”

 In January 2019, the firm will announce its new leadership structure to set the future growth path for its clients and people.

“It has been a great privilege to be part of Genesis Burson-Marsteller’s eventful and illustrious journey so far,” said Dharmaraj. “Our plans for growth in 2019 will take the firm to greater heights and I am looking forward to this next phase in my new role with much excitement.”

Sagar added: “Our journey as an agency has spanned the past 26 years, beginning in a small basement. Today, we are a firm of more than 350 people across the country. Added to this are many others who have been part of Genesis Burson-Marsteller and who are still very much in touch with their “GBM” roots today. It is delightful to see how so many have grown to become respected professionals across organizations around the world.

 About Genesis Burson-Marsteller


Genesis Burson-Marsteller has mirrored the journey of India’s public relations and public affairs landscape. For 26 years we have been pushing the boundaries of communications and setting benchmarks with our imagination, creativity and agility to Be More—for our clients, teams, industry and community.

We are a leading public relations and public affairs firm that delivers integrated communications services to some of the best global and Indian companies. Our focus is on creating a real measurable impact on client businesses through evidence-based, ideas-driven and result oriented campaigns. Our network across South Asia includes wholly owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighbouring countries including Bangladesh, Nepal, Bhutan and Myanmar.

Genesis Burson-Marsteller is part of BCW (Burson Cohn & Wolfe).

About BCW

BCW is one of the world’s largest full-service global communications agencies. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), the world leader in communications services. For more information, visit