October 27, 2018

Press Release

Genesis Burson-Marsteller Strengthens Leadership in Public Relations, Digital, Creative Content and Media

Announces the appointment of Mani Lamba as India Practice Chair – Corporate & Financial practice, Vishal Gaba as Head – Digital Studio and Pierre Fitter as Head – Integrated Hub. Also reinforces the media team with key appointments in Bangalore and Gurugram

Gurugram, September 25, 2018: Genesis Burson-Marsteller, a leading public relations and public affairs consultancy, announced key appointments it has made to its leadership in the areas of public relations, digital, content and design, and media. GBM, which has been pushing boundaries for 25 years and delivering integrated communications services to some of the best global and Indian companies, has made these appointments to strengthen its integrated offering.

Mani Lamba has been appointed as the India Practice Chair for the Corporate & Financial practice. Mani brings with her 17+ years of agency, corporate and industry association and government experience, devising communications strategy for leading brands across industry sectors. As the India Practice Chair, Mani will be responsible for ensuring business growth of the Corporate & Financial business in line with the firm’s strategy, providing leadership and guidance to the teams to ensure high quality of service delivery and customer satisfaction.

Vishal Gaba returns to GBM as Head – Digital Studio. Vishal began his career with GBM in its Associate Learning Programme (ALP). With over 11 years of experience, Vishal has managed a broad range of communication mandates as well as helped create the firm’s unique offering for startups, Step Up. He then moved to explore his entrepreneurial spirit and set up his own entertainment technology start-up. In his new role, as Head of Digital Studio, Vishal will work with teams across practices and businesses to deliver impactful digital campaigns for clients.

Pierre Fitter, who joined GBM in August last year from a digital agency, now takes on a new mantle as Head – Integrated Hub, a new position created to bring in sharper focus on creative content and design to deliver integrated campaigns for our clients. Pierre has over 14 years of communications experience across print, electronic and digital newsrooms and agencies.

GBM also strengthens its media team. Led by Arijit Banerjee, the team is made of former journalists who work with the GBM Live! Newsroom to support client teams in understanding and interacting with a rapidly evolving media landscape to deliver better media outcomes for their campaigns. Recently, the team was expanded with the appointment of Biju Dwarakanath as the Media Head in Bangalore and Manoj Sharma to support the team in Gurugram. Biju, who moved to GBM from Thomson Reuters, has worked as a reporter and editor in diverse media, including TV, print, magazine and newswire, and in many key cities in India and abroad, including a stint with an English-language newspaper in Beijing. Manoj has worked with the country’s leading media houses such as Star News (Now known as ABP News), DD News and Aaj Tak in senior editorial positions as an anchor and reporter.

Announcing these appointments, Prema Sagar, CEO & Founder, Genesis Burson-Marsteller said, “With these appointments, we have further strengthened our integrated offering, increasing our capabilities both in breadth and depth. Each appointment has been made keeping in mind the evolving needs of our clients. We have always been a firm focused on constantly looking ahead and thinking about what next, not just for ourselves, but for our clients. I am confident that these leaders will help us further deliver on that ‘next’ impactfully.”

About Genesis Burson-Marsteller:


Genesis Burson-Marsteller has mirrored the journey of India’s public relations and public affairs landscape. For 25 years we have been pushing the boundaries of communications and setting benchmarks with our imagination, creativity and agility to Be More—for our clients, teams, industry and community.

We are a leading public relations and public affairs firm that delivers integrated communications services to some of the best global and Indian companies. Our focus is on creating a real measurable impact on client businesses through evidence-based, ideas-driven and result oriented campaigns. Our network across South Asia includes wholly owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighbouring countries including Sri Lanka, Bangladesh, Nepal, Bhutan and Myanmar.

Media contact: Pallavi Raghuvanshi I Genesis Burson-Marsteller
Phone: +91 9999822087 I Email: pallavi.raghuvanshi@bm.com