Press Releases

Twitter is the Preferred Network for Digital Diplomacy

June 1, 2016

Sushma Swaraj, India’s Foreign Minister is the Most Followed Female Leader on Twitter with 5 million followers Indian Prime Minister Narendra Modi continues to be amongst the Top 3 Most Followed World Leaders NEW YORK, June 1, 2016 – Over the past five years, Twitter has become the ultimate channel for digital diplomacy for world leaders […]


World Leaders on Google+

May 11, 2016

Indian Prime Minister Narendra Modi is the most Effective World Leader on Google+ Google+ is a social network which is in steady decline. Despite its 418 million active users, the platform can be considered a niche network for heads of state and governments, very few of which are active on the platform. The social network […]


World Leaders on Periscope

May 5, 2016

Executive Summary Indian Prime Minister Narendra Modi is amongst the Top 10 Most Followed World Leaders on Periscope Like other new and popular social media platforms, Periscope has captured the essence of “discovering the world through someone else’s eyes”. Although broadcasting live from a mobile device is not new, Periscope, an app owned by Twitter, […]


World Leaders on LinkedIn

April 28, 2016

Executive Summary Indian Prime Minister Narendra Modi is the second most followed leader with 1.6 million followers on LinkedIn LinkedIn prides itself on being “the largest professional network,” a social media platform where companies post job offers and users create their digital CVs. Since few world leaders are actively looking for a job and their […]


How World Leaders use Snapchat

April 14, 2016

Snapchat is the fastest growing social media platform and, according to the latest statistics, almost two thirds of its users are aged between 13 and 24 years old, making it the ultimate platform to reach young audiences. It therefore comes as no surprise that government leaders are starting to set up accounts on the platform […]


Prema Sagar Recognised in Impact’s List of 50 Most Influential Women 2016

March 31, 2016

An inspiration to all communication professionals, Prema Sagar, Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis Burson-Marsteller, has been recognized in the fifth edition of IMPACT’s Most Influential Women list, 2016. IMPACT honors the leadership and work of 50 female professionals in the media, advertising and marketing industries in India. Prema is ranked 25 on […]


Burson-Marsteller Introduces Burson-Marsteller Advantage Women

March 29, 2016

New Offering to Help Clients Realize the Benefits of Closing the Gender Gap and Creating Leadership Opportunities for Women NEW YORK, March 29, 2016 – Burson-Marsteller, a leading global strategic communications and public relations firm, has announced a new offering focused on helping organizations take full advantage of the benefits associated with closing the gender […]


World Leaders on YouTube

March 22, 2016

The White House and Barack Obama Dominate YouTube Rankings Indian Prime Minister Narendra Modi is the third most popular leader with 300,000 subscribers on YouTube World Leaders on YouTube: Burson-Marsteller Study Finds YouTube is the Video Tool of Choice for Governments NEW YORK, March 22, 2016 – Nearly 77 percent of governments worldwide have an […]


World Leaders on Instagram

February 17, 2016

Barack Obama, Dmitry Medvedev & Narendra Modi Most Followed World Leaders on Instagram Indian Prime Minister is third most popular with 1.7 million followers     World Leaders on Instagram: Burson-Marsteller Study Finds Governments are Experimenting with Instagram to Engage with Citizens NEW YORK, February 17, 2016 – More than 70 percent of governments worldwide […]