Press releases
Genesis Burson-Marsteller begins 2012 with multiple new account wins!
January 17, 2012.- Genesis Burson-Marsteller, South Asia started the New Year on a high note, adding several new clients.
The firm’s focus is on ethical influencing and bringing alive creative outreach campaigns using an evidence-based approach. We are starting the year on a high, with some really interesting companies & brands as retainers,” said Prema Sagar, Principal & Founder, Genesis Burson-Marsteller, South Asia.
Asia's top companies double their social media presence compared to last year - New study finds most are still focused on pushing information rather than engaging in dialogue
October 26 2011 - More than 80 percent of companies listed on The Wall Street Journal's Asia 200 Index have a corporate social media presence, up from 40 percent last year, according to the 2011 Asia-Pacific Corporate Social Media Study by leading global public relations firm Burson-Marsteller. Showing dramatic growth, the top companies in Asia closed the gap with Fortune 100 companies, where 84 percent of companies use social media channels for corporate marketing and communications.
Genesis Burson-Marsteller adds slew of new wins this quarter
August 17 2011 - Genesis Burson-Marsteller has had a good start to the third quarter, adding a number of clients to its kitty. Sounding upbeat, Prema Sagar, Principal and Founder, Genesis Burson-Marsteller, said, "Obviously the industry is still looking good, it’s vibrant, growing and doing well."
It's a hat-trick for Genesis Burson-Marsteller
May 23 2011 - Genesis Burson-Marsteller (GBM), South Asia's leading integrated communication firm which specialises in public relations, public affairs and digital marketingservices, has hit a hat-trick last month. Kohler, Pioneer India Electronics Pvt. Ltd and Pearson Education have chosen GBM as their integrated communication partner for 2011.
Genesis Burson-Marsteller appoints Albert Pereira as President, Digital and Chief Marketing Officer
January 11 2011 - Genesis Burson-Marsteller, South Asia's leading integrated communication firm which specializes in public relations, public affairs and digital marketing services, today announced the appointment of Albert Pereira as president of the digital practice and chief marketing officer, reinforcing the firm's leadership in digital communications.
Burson-Marsteller Asia-Pacific Social Media Study reveals that only 40% of the top Asian companies have a branded social media presence
October 28 2010 - Less than half of Asian companies listed on the Wall Street Journal's Asia 200 Index has a corporate social media presence, according to a new study by leading global public relations and communications firm Burson-Marsteller.
Genesis Burson-Marsteller augments India Leadership Team; focuses on building domain expertise
July 6 2010 - Genesis Burson-Marsteller, South Asia's leading public relations and public affairs consultancy, today announced key organisational developments to align itself with the domain-led structure of Burson-Marsteller globally and the appointment of Rahul Sharma as President of its Public Affairs business while Nikhil Dey continues to lead the Public Relations business as its President.
Genesis B-M's 'Mission Navy' on Nat Geo bags the WPPed Cream 2009 Award
October 9 2008 - Genesis-BM bagged the WPPed CREAM Award 2009 for an innovative public relations campaign that helped catapult National Geographic Channel’s Mission Navy programme to a record viewership and revenues in the infotainment genre. The award is a first for Burson-Marsteller in the Asia-Pacific region.
Genesis Burson-Marsteller Inks Exclusive Alliance with Hand in Hand to offer CSR Solutions
November 12 2008 - Genesis Burson-Marsteller, voted India Consultancy of the Year 2008 by Holmes Report, announced an ‘exclusive’ partnership with Hand in Hand to offer best-in-class CSR expertise & services to the clients of the firm.
The Holmes Report names Genesis Burson-Marsteller ‘India Consultancy of the Year’
October 20 2008 - The Holmes Report, one of most reputed publications in the field of worldwide public relations has named Genesis Burson-Marsteller (Genesis B-M) the ‘India Consultancy of the Year’ as a part of its first ever Asia-Pacific consultancies report card.
Burson-Marsteller establishes South Asia Network - Signs affiliate alliances in Pakistan, Sri Lanka, Bangladesh, Nepal.
April 17 2008 - Burson-Marsteller, a leading global public relations and communications firm, today announced formation of a ‘Burson-Marsteller South Asia Network (BMSAN)’ with the signing of strategic alliances with independent public relations companies across Pakistan, Bangladesh, Sri Lanka and Nepal.
Genesis Burson-Marsteller launches Global Public Affairs offering. Brings BKSH & QGA to India
December 11 2007 - Genesis Burson-Marsteller today announced strategic alliances with WPP group companies BKSH & Associates Worldwide and Quinn Gillespie & Associates to offer global public affairs capability to Indian companies.
Harold Burson Speaks at ICCO Global Summit, addresses Licencing of Public Relations profession
October 5 2006 - Harold Burson, founding chairman of Burson-Marsteller and a pioneer of the global public relations industry, today was a keynote speaker on "our role in the new world" at the International Communications Consultancy Organization (ICCO) Global Summit in New Delhi, where he raised the issues of the institutionalization of public relations, advocating “Public Relations for Public Relations” and the substantive role education must play in the industry.
Burson-Marsteller, acquires Genesis Public Relations
December 2005 - Global public relations firm Burson-Marsteller today announced the acquisition of Genesis, India's leading public relations company.
Prema Sagar, Principal and Founder, Genesis Burson-Marsteller, to join ICCO's Hall of Fame
November 2005 - In a global affirmation of her trend-setting role in India's public relations industry, the International Communications Consultancy Organisation (ICCO), a leading organisation representing more than 850 consultancies worldwide, has inducted Prema into its International Hall of Fame.
January 17, 2012.- Genesis Burson-Marsteller, South Asia started the New Year on a high note, adding several new clients.
The firm’s focus is on ethical influencing and bringing alive creative outreach campaigns using an evidence-based approach. We are starting the year on a high, with some really interesting companies & brands as retainers,” said Prema Sagar, Principal & Founder, Genesis Burson-Marsteller, South Asia.
Asia's top companies double their social media presence compared to last year - New study finds most are still focused on pushing information rather than engaging in dialogue
October 26 2011 - More than 80 percent of companies listed on The Wall Street Journal's Asia 200 Index have a corporate social media presence, up from 40 percent last year, according to the 2011 Asia-Pacific Corporate Social Media Study by leading global public relations firm Burson-Marsteller. Showing dramatic growth, the top companies in Asia closed the gap with Fortune 100 companies, where 84 percent of companies use social media channels for corporate marketing and communications.
Genesis Burson-Marsteller adds slew of new wins this quarter
August 17 2011 - Genesis Burson-Marsteller has had a good start to the third quarter, adding a number of clients to its kitty. Sounding upbeat, Prema Sagar, Principal and Founder, Genesis Burson-Marsteller, said, "Obviously the industry is still looking good, it’s vibrant, growing and doing well."
It's a hat-trick for Genesis Burson-Marsteller
May 23 2011 - Genesis Burson-Marsteller (GBM), South Asia's leading integrated communication firm which specialises in public relations, public affairs and digital marketingservices, has hit a hat-trick last month. Kohler, Pioneer India Electronics Pvt. Ltd and Pearson Education have chosen GBM as their integrated communication partner for 2011.
Genesis Burson-Marsteller appoints Albert Pereira as President, Digital and Chief Marketing Officer
January 11 2011 - Genesis Burson-Marsteller, South Asia's leading integrated communication firm which specializes in public relations, public affairs and digital marketing services, today announced the appointment of Albert Pereira as president of the digital practice and chief marketing officer, reinforcing the firm's leadership in digital communications.
Burson-Marsteller Asia-Pacific Social Media Study reveals that only 40% of the top Asian companies have a branded social media presence
October 28 2010 - Less than half of Asian companies listed on the Wall Street Journal's Asia 200 Index has a corporate social media presence, according to a new study by leading global public relations and communications firm Burson-Marsteller.
Genesis Burson-Marsteller augments India Leadership Team; focuses on building domain expertise
July 6 2010 - Genesis Burson-Marsteller, South Asia's leading public relations and public affairs consultancy, today announced key organisational developments to align itself with the domain-led structure of Burson-Marsteller globally and the appointment of Rahul Sharma as President of its Public Affairs business while Nikhil Dey continues to lead the Public Relations business as its President.
Genesis B-M's 'Mission Navy' on Nat Geo bags the WPPed Cream 2009 Award
October 9 2008 - Genesis-BM bagged the WPPed CREAM Award 2009 for an innovative public relations campaign that helped catapult National Geographic Channel’s Mission Navy programme to a record viewership and revenues in the infotainment genre. The award is a first for Burson-Marsteller in the Asia-Pacific region.
Genesis Burson-Marsteller Inks Exclusive Alliance with Hand in Hand to offer CSR Solutions
November 12 2008 - Genesis Burson-Marsteller, voted India Consultancy of the Year 2008 by Holmes Report, announced an ‘exclusive’ partnership with Hand in Hand to offer best-in-class CSR expertise & services to the clients of the firm.
The Holmes Report names Genesis Burson-Marsteller ‘India Consultancy of the Year’
October 20 2008 - The Holmes Report, one of most reputed publications in the field of worldwide public relations has named Genesis Burson-Marsteller (Genesis B-M) the ‘India Consultancy of the Year’ as a part of its first ever Asia-Pacific consultancies report card.
Burson-Marsteller establishes South Asia Network - Signs affiliate alliances in Pakistan, Sri Lanka, Bangladesh, Nepal.
April 17 2008 - Burson-Marsteller, a leading global public relations and communications firm, today announced formation of a ‘Burson-Marsteller South Asia Network (BMSAN)’ with the signing of strategic alliances with independent public relations companies across Pakistan, Bangladesh, Sri Lanka and Nepal.
Genesis Burson-Marsteller launches Global Public Affairs offering. Brings BKSH & QGA to India
December 11 2007 - Genesis Burson-Marsteller today announced strategic alliances with WPP group companies BKSH & Associates Worldwide and Quinn Gillespie & Associates to offer global public affairs capability to Indian companies.
Harold Burson Speaks at ICCO Global Summit, addresses Licencing of Public Relations profession
October 5 2006 - Harold Burson, founding chairman of Burson-Marsteller and a pioneer of the global public relations industry, today was a keynote speaker on "our role in the new world" at the International Communications Consultancy Organization (ICCO) Global Summit in New Delhi, where he raised the issues of the institutionalization of public relations, advocating “Public Relations for Public Relations” and the substantive role education must play in the industry.
Burson-Marsteller, acquires Genesis Public Relations
December 2005 - Global public relations firm Burson-Marsteller today announced the acquisition of Genesis, India's leading public relations company.
Prema Sagar, Principal and Founder, Genesis Burson-Marsteller, to join ICCO's Hall of Fame
November 2005 - In a global affirmation of her trend-setting role in India's public relations industry, the International Communications Consultancy Organisation (ICCO), a leading organisation representing more than 850 consultancies worldwide, has inducted Prema into its International Hall of Fame.