In a global affirmation of her trend-setting role in India's public relations industry, the International Communications Consultancy Organisation (ICCO), a leading organisation representing more than 850 consultancies worldwide, has inducted Prema into its International Hall of Fame.

Introduced in 2003, ICCO's Hall of Fame represents an exclusive recognition of the exceptional progress its members have made towards the internationalisation of the public relations industry. With this award, Prema joins a select band of only ten global personalities like Harold Burson, founding Chairman, Burson-Marsteller, Daniel Edelman, Founder and Chairman of Edelman and John D. Graham, Chairman & CEO, Fleishman-Hillard.

This honour recognizes the role Prema has played in putting the Indian public relations industry on the global map and in setting its standards and values.