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| Expertise > Public Affairs Services |
As globalization gathers pace, it has become vital for corporations to understand and master the emerging and often complex issues that impact business and industry in a pluralistic democracy like India. In an environment in which the government plays a key role in influencing public policy, our public affairs programme plays a vital role in delivering real gains to businesses.
Working with proprietary tools and leveraging in-house expertise along with our partnerships with leading DC based bi-partisan public affairs firms BKSH & Associates Worldwide and Quinn Gillespie & Associates, we help define the key stakeholders across the spectrum of policy-makers and influencers, map the issues and develop and execute an effective outreach scheme extending across India and beyond to Europe and North America.
Our approach is strategic; we offer insights and ideas that go beyond mere issues management.
We have indepth domain expertise in a wide array of verticals, including Healthcare & Pharmaceuticals, Oil, Gas & Power, Aviation, Financial Services, Food and Agriculture, Retail, Infrastructure, Information, Communication & Technology (ICT).
Our Public Affairs Services include: |
| Government Relations |
At Genesis Burson-Marsteller, we understand both the pulse of the government and public opinion, and help clear perceptions by presenting the facts to critical stakeholders.
We act on a range of subjects such as taxes, tariffs & trade, foreign direct investment, resolution of disputes, policy and regulatory affairs amongst others. We help frame mergers and acquisitions by providing regulatory perspectives while helping you navigate the maze of regulatory approvals.
We understand both the pulse of the government and public opinion, and are equipped to manage issues or crises that threaten to impact continuity of business. We help clear perceptions by presenting the facts to critical stakeholders. |
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| Legislative Monitoring & Research |
| Legislative monitoring – or 'listening' to the government - and tracking the progress of a policy is often as crucial as advice to be able to align business and policy objectives. We provide critical business insights that help shape or secure our clients' business strategy. |
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| Advocacy Programmes |
| Engaging solely with the government alone is not adequate. To maximise impact, we create advocacy programmes that engage other critical stakeholders including regulatory bodies, NGOs, press and think-tanks. |
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| Capacity Building |
| Increased sensitivity and an understanding of how the government functions, together with establishing in-house skills in developing processes and management information systems is the key to an effective management of your own programme. We have developed a toolbox and training aids that help you deploy local as well as global government relations programmes. |
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Our Team includes senior former civil servants, domain advisors and researchers who provide vital experience and expertise to successfully navigate the maze of business and politics.
Our extensive network of offices in North America, the European Union and Asia - with strong working relationships with decision makers and opinion leaders in each region- offers you maximum global impact.
Our affiliate BKSH & Associates Worldwide has been ranked by Fortune as one of Washington, D.C.'s leading government relations companies. Drawing on an international network of government relations professionals and skilled grassroots activists from politically balanced backgrounds, we collaborate closely with its offices in Europe and Washington, D.C., on strategy and support. This strengthens our capability to navigate globally and reach key decision makers, opinion leaders and regulators.
Quinn Gillespie & Associates, among Washington, D.C.'s top public affairs firms is another partner from the WPP family. It offers a bipartisan, multi-disciplinary approach to its strategic counsel and government relations services. QGA was formed by Democratic White House veteran Jack Quinn and Former Republican National Committee (RNC) Chairman Ed Gillespie.
Burson-Marsteller Brussels,
our global public affairs practice draws upon the expertise of Burson-Marsteller Brussels, which specialises in Europe-wide public affairs campaigns. Located in the political and media centre of Europe, it has active support of a pan-European network of 30 offices.
Click here to download brochure
Click here if you are interested in our Public Affairs Services
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