India’s premiere public relations agency and a member of the WPP global network, Genesis Burson-Marsteller opened its doors in 1992 under the leadership of Prema Sagar, Principal and Founder. For over two decades, Genesis Burson-Marsteller has been a leading communications firm in India and pre-eminent champion of high ethical standards within the PR community.
Public Relations in India
India is an increasingly competitive market where clients are aiming to build brand awareness and establish credibility. India’s growing fortitude is lending to a dynamic and evolving culture, nobody understands these elements and complexities better than we do. Genesis Burson-Marsteller is led by a team of experienced communications professionals who bring deep knowledge and understanding of India’s cultural, economic and social landscape. A full-service integrated firm, we deliver innovative and integrated solutions across multiple geographies and practices. While our clients concentrate on the nuts and bolts of good business, we help them build, nurture and protect their reputations.
We specialize in crafting unique programmes and providing clients with a comprehensive suite of offerings including thought leadership, key influencer engagement, content development, special events, social media, crisis response, issue management and corporate responsibility campaigns.
With offices in seven of India’s key metros and affiliates in over 60 markets across the country, Genesis Burson-Marsteller is ready to step into action at a moment’s notice whether in one market or across multiple.
The team at Genesis Burson-Marsteller is comprised of experienced communications professionals representing a wide range of industry background including financial, hospitality, digital, technology, advertising and journalism. Our team delivers expertise and in-depth knowledge of India’s media, business-community, government and opinion leaders enabling us to serve a diverse range of clients for whom we build and sustain their Public Relations, Public Affairs and Digital Marketing programmes.
Our journey mirrors the growth of public relations in India.
An idea takes seed
When Priya Paul of Apeejay Surrendra Group approached us in 1989 to conduct public relations for the Park Hotel, little did either know that it would result in a firm that would become a benchmark for the PR industry. While the assignment was a success, it was also the true ‘genesis’ of an idea. It has been 22 years since then and Park Hotel is still a client.
The journey begins
After acing a professional course at the Frank Jefkins Institute of Public Relations in London, Prema came back to India to set up Genesis Public Relations on November 1, 1992. What began as a small, three-member firm soon grew into a professional, multi-location and multi-faceted agency.
A leap ahead
As one of the fastest growing economies in the world, India is a place no big global company can afford to ignore. It soon caught the attention of Burson-Marsteller, who came to India looking for a partner and it was at Genesis Public Relations they found their match. In 2006 Genesis Burson-Marsteller took shape.