Vision, Mission & Ethics


Provide gold standard performance – for our clients, our people and our shareowners – as one seamless, global business with a single culture. Our strategic platform is one of knowledge, ideas, insights, research and innovation, leading to strategic thinking and quality work for our clients.


For our clients – local, national or global – our mission is to create superior value. By providing them with the best in strategic, integrated communications counsel and effective implementation, we will help them achieve the business results they seek.

For ourselves – our people and our company – our mission is to build an ever-greater communications counseling firm. By leading the industry in thought and innovation, we will create value for our shareholders and exciting new growth opportunities for our people and our company.

Ethics/Code of Business

Burson-Marsteller’s reputation is founded on adherence to these principles and values. All actions taken by a Burson-Marsteller employee member should conform to the WPP Code of Business Conduct.