What Defines Your Communication Parameters?
- Was your media selection aligned to your audience interests?
- Did your message reach your audience?
- Why were you in the news?
- Who covered you more favourably?
- How do you compare with your competitors?
How do you measure them?
Genesis Burson-Marsteller through its partners provide its partners IMPACT provides real time communication measures with both qualitative and quantitative
Quantitative
Ready to use charts of media coverage
- Analysis of Share of voice
- Comparison by city, publication, journalist
- Comparison by media mix
Qualitative
Tools that allow easy qualification of media coverage:
- Tone
- Source
- Prominence
- Category – Tier 1, 2 & 3
- Key message delivered (KMD)
Qualifications can be further user-defined
