Evidence Based Communication

What Defines Your Communication Parameters?

  • Was your media selection aligned to your audience interests?
  • Did your message reach your audience?
  • Why were you in the news?
  • Who covered you more favourably?
  • How do you compare with your competitors?

Genesis Burson-Marsteller, through its partner IMPACT, provides real-time communications measurement, both qualitative and quantitative.

Quantitative

Ready to use charts of media coverage

  • Analysis of Share of voice
  • Comparison by city, publication, journalist
  • Comparison by media mix

Qualitative

Tools that allow easy qualification of media coverage:

  • Tone
  • Source
  • Prominence
  • Category – Tier 1, 2 & 3
  • Key message delivered (KMD)

Qualifications can be further user-defined