In order to deliver on our promise of superior reputation management with real measurable impact, we at Genesis Burson-Marsteller have developed our own proprietary tools and techniques. Here's a brief outline of what we have for you.

ReputationCapital™ is a unique process that helps us develop and nurture corporate reputation. Starting from an audit and ending at the measurement and evaluation of results it forms a continuous feedback loop thereby creating a long term programme without losing the focus on short term results.

BrandPower™ helps us align brand reputation programme with your marketing objectives, to give a consistent message and an experience to target audiences across media, events, promotions, endorsements, and sponsorships helping you build and nurture your brand equity.

Crisis1™ is a reputation risk management tool that helps you identify vulnerabilities, take pre-emptive steps, or manage a crisis and its 'after effects'.