At Genesis Burson-Marsteller, our team of communications experts know what it takes for a brand to stand out among an increasingly crowded field of competitors in India’s burgeoning consumer products marketplace. We understand consumer preferences in India — their attitudes, the cultural context and other important market dynamics. Our programmes are designed to capture the hearts and imagination of target audiences, broadening reach and creating demand among Indian consumers.
Our experts in brand marketing deliver strategic, integrated communications programmes for both leading and up-and-coming brands, creating and nurturing strong connections.
Our brand reputation programmes go beyond traditional media and focus on integrated strategies that are backed by an evidence-based approach. Campaigns are built on consumer insights, packed with creative ideas and innovative outreach, designed to tell a coherent story about the brand through consistent and carefully crafted messaging along with rich content that keeps it relevant and topical.
Our brand marketing professionals conceptualise and manage high-visibility campaigns across a wide spectrum of sectors, including broadcast and entertainment, travel and hospitality, consumer goods, technology, retail, fashion and lifestyle, consumer healthcare, sports, art and culture.
For information on Brand Marketing in India, click here.