Technology is a game-changer. It has completely transformed the way we function, think, interact and even react. While everyone must necessarily embrace technology in today’s world, only a few truly understand it. How best then can technology firms send their message across? Of what use is Communicating about technology can be challenging; and with so many competing technologies in India and around the world, it’s a crowded field. To be impactful, a communications campaign must translate technical and complex terminology into everyday language that consumers and other stakeholders actually understand.
At Genesis Burson-Marsteller, we are the forerunners in telecom and technology communications in India, delivering high-impact programs that resonate with consumers, trade media and key industry experts.
Our Telecom and Technology Practice covers all segments of the IT and telecom sectors. Our clients include enterprise software and hardware leaders; from mobile services companies to semiconductor leaders and Fortune 500 companies that are transforming their businesses with new technology.
Our experience equips us with the understanding and working knowledge to create high-impact programs in a number of categories, including:
- Enterprise Hardware and Software
- Consumer Technologies and Services
- Telecommunications and Networking
- Mobile Content, Services and Devices
- Semiconductors and Chip Design
- Digital Entertainment
For information on Telecom and Technology in India, click here