Brands, Sports and Entertainment Practice The Brands, Sports and Entertainment (BS&E) practice is a team of specialised communications professionals who excel in delivering integrated campaigns to a range of sports, FMCG, lifestyle and luxury brands. With a focus on business impact supported by creativity, content creation and an influencer ecosystem, the BS&E practice is built on the foundation of taking an evidence-based approach, using research, consumer and industry insights. Its breadth of client portfolio is a massive advantage because it allows for cross-pollination of campaigns across clients who are often addressing the same objectives. The practice conceptualises and manages creative ideas-driven campaigns across a wide spectrum of sectors for some of the biggest and most exciting brands in the business today. These include: fashion and lifestyle fast-moving consumer goods retail automobiles travel and hospitality sports – leagues, events, associations broadcast media art and culture movies marketing individual entertainers.