Consumer Technology Practice

The dizzying pace of change in the technology world is both a blessing and a challenge. On the one hand it helps us solve problems almost at the speed of thought and gives us a real-time connect with our stakeholders, and on the other, it can be quite daunting to keep up with. Consumer technology is where the heart of technology lies—where humans, with all their emotions, aspirations, daily struggles and experiences, meet technology.

Our Consumer Technology Practice helps its clients demystify technology to communicate the consumer benefit and experience. The practice has been a forerunner in India, delivering high-impact programmes that resonate with consumers, trade and mainstream media as well as key influencers. We provide counsel to consumer technology companies, e-commerce firms as well as industry associations on how to stand apart in an increasingly crowded and complex industry.

Some of the domains we have experience in include:

  • mobile devices
  • e-commerce
  • mobile applications (apps)
  • mobile and computer peripherals
  • wearable technology
  • home appliances
  • financial technology
  • audio-visual technology.