Corporate and Financial Practice The paradigms in the world of business change constantly, and it is important for you to stay connected with your stakeholders through these changes. Building a relationship of trust with them needs an understanding of the national and international economic and political landscape, an integrated approach to communication and comfort with new as well as traditional mediums of storytelling. In order to deliver superior reputation management and public relations, our Corporate and Financial Practice has developed its own proprietary tools and techniques. The core offerings of the Corporate and Financial Practice include: Corporate profiling through stories that communicate the company’s unique point of view. CEO positioning that shares the vision of the company powered by the depth of expertise. Thought leadership to establish the organisation’s credentials as the industry expert. Media relations to ally with a powerful stakeholder and credible channel of communication providing valuable third party endorsement. Influencer (traditional and online) outreach tapping a combination of mediums to get a focused impact. Public and private partnership to harness the strengths for a win-win combination. Internal communications to align employees as brand ambassadors for the company.