Health and Wellness Practice An industry that is witnessing an increasing consumer interest and spend, a huge untapped segment and an evolving regulatory environment, Health & Wellness is clearly a sunshine sector. However, it is also a sector where influencers play a crucial role and trust is a major concern. Through an exclusive partnership with Medulla Communications, a specialist healthcare communications agency, our Health & Wellness Practice is uniquely positioned to navigate the complex healthcare landscape. We offer a unique blend of service lines that provide an evidence-based, idea-driven approach across all communication platforms—traditional, social media, broadcast. This strategic alliance allows us to offer integrated, strategic, medical and creative communication that supports our client’s business objectives such as: Preserving and protecting brand integrity Staking claim in a crowded marketplace Communicating milestones – regulatory, product, and others. Creating relationships for clients with likeminded KOLs and advocacy groups Managing communication of brands at different stages in their lifecycle Designing and executing direct-to-consumer health campaigns that change attitudes and behaviour Help build patient support groups through our infrastructure that ranges from scientific evidence based collateral to call centre support, helplines, social media communities and strategic partnerships. Our service lines for Health & Wellness brands are: Brand strategy and communication Medical strategy and advisory KOL, physician and Influencer engagement Consumer/patient education and support Corporate reputation management Corporate social responsibility Public affairs Digital marketing Content and design for communication material—print, television, online.