Public Affairs

In recent years, India has gained the attention of multinational companies and organizations from around the world looking to further expand their global networks. Building a successful operation in India requires in-depth understanding of its coalition politics, dynamic market and cultural fabric. It requires understanding the wide range of complex and continuously evolving regulatory and policy issues that are an active part of the Indian democracy.

At Genesis Burson-Marsteller, we have a thorough understanding of the business and reputation landscape in India and combine that with our Public Affairs Services to help navigate this complex landscape with ease.

Working with proprietary tools and leveraging our in-house expertise and extensive network, we help define key stakeholders, map issues and develop and execute strategic engagement and advocacy programmes across India.

We use a research-based campaign framework to assess and understand the big picture. Our team of senior former civil servants, domain advisors, journalists and researchers specialise in evaluating the issue in its totality. This solid foundation helps build programme objectives, issue-specific messages and focused stakeholder outreach.

To contact us regarding your Public Affairs needs in India, click here.