India is one of the most important markets for multinational companies and Indian organisations going global. Building a winning business here requires an in-depth understanding of its coalition politics, dynamic market and socio-cultural fabric. It requires an understanding of a wide range of complex and continuously evolving regulatory and policy issues that are an active part of its pluralist democratic set-up. The Indian bureaucracy plays a key role in the conceptualisation, change and reform of policy and regulation. At the same time, civil society plays a strong role in shaping the country’s business environment. We have a thorough understanding of the business and reputation landscape in India and combine that with our public affairs management services to help you navigate this landscape with ease.
Working with proprietary tools and leveraging our in-house expertise and extensive network, we help define key stakeholders, map issues and develop and execute strategic engagement and advocacy programmes across India.
We use a research-based campaign framework to help you understand the big picture. Our team of senior former civil servants, domain advisors, journalists and researchers use a six-step cyclical process to evaluate the issue in its totality. We further leverage our proprietary stakeholder engagement management system (SEMS), christened Constellation™ to identify, engage and manage a complex web of influence both at the centre and the state level. This system has helped our Public Affairs management practices gain momentum and credibility among businesses across India as well as international businesses interested in India. This solid foundation helps build programme objectives, issue-specific messages and focused stakeholder outreach.
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