About Us

Genesis Burson-Marsteller has mirrored the journey of India’s public relations and public affairs landscape. For 25 years, we have been pushing the boundaries of communications and setting benchmarks with our imagination, creativity and agility to Be More—for our clients, teams, industry and community.

Under the leadership of Prema Sagar, we started a journey that has today led us to become a leading public relations and public affairs firm that delivers integrated communications services to some of the best global and Indian companies.

Our focus is on creating a real measurable impact on client businesses through evidence-based, ideas-driven and result oriented campaigns. Our network across South Asia includes wholly owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighboring countries including Sri Lanka, Bangladesh, Nepal, Bhutan and Myanmar.

We are a big small firm, committed to Being More, with a seamless team that has a common purpose and attitude−integrated across practices and centres of expertise−to enable our clients in achieving their business objectives. Our practices include Corporate & Financial; Brands, Sports & Entertainment; Enterprise Technology; Consumer Technology; and Health & Wellness. Our centres of expertise are GBM Digital Studio, GBM Live! Newsroom, Canvas, Issues & Crisis Group, GBM Client Studio and Corporate Social Responsibility. We also have two divisions—Step Up and The Outstanding Speakers’ Bureau.

Our integrated approach helps us provide the best counsel to build, nurture and protect your reputation. Above all, we strongly believe in ethics and integrity being at the core of the communications industry. We strive to create relationships based on trust and reliability, whether for ourselves or our clients.

About Burson-Marsteller

In 2005 we joined Burson-Marsteller, a leading global public relations and communications firm. Burson-Marsteller is part of the Young & Rubicam Group, working as partners for some of the world’s strongest brands. This relationship, which is unique in the industry, has created a combination of companies strategically positioned to provide clients with a complete range of integrated services. We further expanded our client-service capabilities when Young & Rubicam Group became a member of WPP plc, the world’s most comprehensive communications services group.